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| Foreword | |
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| Acknowledgments | |
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| Why Design to Thrive? | |
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| Why? | |
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| Buzz-Why Should You Be Interested? | |
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| What Experience Has Taught Me | |
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| Five Types of Online Groups Clients Seek | |
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| Technological Testosterone Poisoning | |
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| RIBS: The Four Elements Necessary for Long-Term Success | |
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| What Are Ribs Good for? | |
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| Works Cited | |
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| The Nature of the Beasts | |
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| What Are We Talking About? | |
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| Synopsis | |
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| What Is a Social Network (Compared to an Online Community)? | |
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| What Is an Online Community (Compared to Lists, Discussion Groups, or Forums)? | |
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| Conclusion | |
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| Works Cited | |
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| Why Invest in Social Networks and Online Communities | |
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| What Are These Systems Good For? | |
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| Synopsis | |
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| Why Build Social Networks and Communities? | |
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| Conclusion | |
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| Works Cited | |
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| Remuneration | |
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| Crafting Meaningful Social Experiences | |
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| Synopsis | |
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| Introduction | |
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| Remuneration as User Experience | |
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| Remuneration Does Not Equal Functionality or the Business Model | |
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| Be Responsible for the User Experience | |
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| Scratching the Sociability Itch | |
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| Putting "Business before Pleasure" | |
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| What Is Remuneration? | |
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| Techniques | |
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| Make The Text Editor Fun; Add Emoticons | |
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| Use a Subscription Application Form | |
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| Mentors Teach | |
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| Seed the Discussion | |
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| Use Stars on Messages to show Memberships Contribution Levels | |
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| Rank the Value of Members' Messages | |
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| Remove the Fear Factor by Providing Examples of How to Participate | |
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| Create a Safe Environment by Sending out "Tickle" Messages | |
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| Create a Regular Event | |
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| Don't Automatically Archive | |
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| Discourage Attempts to Send Conversations to Other Blogs, Websites, Discussion Groups | |
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| Ban Redistribution Servers and Cross-Postings | |
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| Conclusion | |
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| Works Cited | |
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| Influence | |
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| Differences in Members' Social Experience Needs | |
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| Synopsis | |
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| Introduction | |
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| The Importance of Influence | |
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| The Consequence of Disallowing Influence | |
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| Play | |
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| Types of Members and Need for Influence | |
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| Techniques | |
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| Set Up an Advisory Council | |
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| Respond to Every Concern Without "Administrivia" | |
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| Show the Number of Times that a Message has been Viewed | |
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| Have a "Report-a-Problem" on Every Page of the Site | |
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| Include in Your Application Why They Want to Join | |
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| Have Exit Surveys | |
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| Run Periodic Surveys | |
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| Allow Avatars | |
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| Require Profiles | |
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| Create a Visitor's Center | |
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| Put Novices with Novices | |
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| Give Elders Opportunities | |
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| Demand Respect | |
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| Publish and Enforce Safety Policies | |
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| Conclusion | |
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| Works Cited | |
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| Belonging | |
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| Designing the Experience of Belonging | |
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| Synopsis | |
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| Introduction | |
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| Initiation Rituals | |
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| Stories of Origin | |
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| Leveling Up Rituals | |
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| Mythologies | |
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| Symbols and Codes | |
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| Protocols, Routines, and Schemas | |
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| Techniques | |
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| Create and Distribute a Story of Origin | |
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| Create an Initiation Ritual | |
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| Encourage Your Leaders and Elders to Share Mythologies | |
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| Encourage Members to Share Myths and Stories About Themselves | |
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| Create Leveling Up Ceremonies | |
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| Establish Routines and Protocols | |
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| Establish Symbols, Colors, and Visual Identities | |
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| Use an Application for Membership as an Initiation Ritual | |
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| Conclusion | |
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| Works Cited | |
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| Significance | |
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| Building Gravitas, Brand, and Recognition | |
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| Synopsis | |
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| Introduction | |
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| The Paradox of Exclusivity | |
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| Acquiring "Social Capital" and Significance | |
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| Quality vs Quantity | |
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| Using Nodes and Connectors to Start the Conversation | |
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| Deciding How to Contact Influential | |
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| Techniques | |
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| Provide a Story that Shares a Vision | |
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| List Members' Accomplishments | |
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| Participate in influential Communities to Create Trails Back to Yours | |
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| Build Your Social Network or Community in a Custom Space | |
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| Make Connections with Other Leaders in Social Media | |
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| Celebrate Celebrities | |
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| Create a Contest, Game, or Video | |
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| Mobilize your Existing Members | |
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| Conclusion | |
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| Works Cited | |
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| Technology Changes Rapidly; Humans Don't | |
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| How Lessons from Communication Technologies of the Past Can Inform Our Future | |
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| Synopsis | |
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| The Power of Social Media to Effect Change | |
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| Technology Changes Rapidly; People Don't | |
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| Looking Backward to Look Ahead | |
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| The Origins of Copyrights | |
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| The Dilemma of Control vs Creativity | |
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| Investing in Future Literacies | |
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| Decision-Making Contexts will Dominate the Marketplace | |
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| Works Cited | |
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| Index | |