Design to Thrive Creating Social Networks and Online Communities That Last

ISBN-10: 0123749212
ISBN-13: 9780123749215
Edition: 2010
Authors: Tharon Howard
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Book details

List price: $28.99
Copyright year: 2010
Publisher: Elsevier Science & Technology
Publication date: 2/22/2010
Binding: Paperback
Pages: 248
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.342
Language: English

Foreword
Acknowledgments
Why Design to Thrive?
Why?
Buzz-Why Should You Be Interested?
What Experience Has Taught Me
Five Types of Online Groups Clients Seek
Technological Testosterone Poisoning
RIBS: The Four Elements Necessary for Long-Term Success
What Are Ribs Good for?
Works Cited
The Nature of the Beasts
What Are We Talking About?
Synopsis
What Is a Social Network (Compared to an Online Community)?
What Is an Online Community (Compared to Lists, Discussion Groups, or Forums)?
Conclusion
Works Cited
Why Invest in Social Networks and Online Communities
What Are These Systems Good For?
Synopsis
Why Build Social Networks and Communities?
Conclusion
Works Cited
Remuneration
Crafting Meaningful Social Experiences
Synopsis
Introduction
Remuneration as User Experience
Remuneration Does Not Equal Functionality or the Business Model
Be Responsible for the User Experience
Scratching the Sociability Itch
Putting "Business before Pleasure"
What Is Remuneration?
Techniques
Make The Text Editor Fun; Add Emoticons
Use a Subscription Application Form
Mentors Teach
Seed the Discussion
Use Stars on Messages to show Memberships Contribution Levels
Rank the Value of Members' Messages
Remove the Fear Factor by Providing Examples of How to Participate
Create a Safe Environment by Sending out "Tickle" Messages
Create a Regular Event
Don't Automatically Archive
Discourage Attempts to Send Conversations to Other Blogs, Websites, Discussion Groups
Ban Redistribution Servers and Cross-Postings
Conclusion
Works Cited
Influence
Differences in Members' Social Experience Needs
Synopsis
Introduction
The Importance of Influence
The Consequence of Disallowing Influence
Play
Types of Members and Need for Influence
Techniques
Set Up an Advisory Council
Respond to Every Concern Without "Administrivia"
Show the Number of Times that a Message has been Viewed
Have a "Report-a-Problem" on Every Page of the Site
Include in Your Application Why They Want to Join
Have Exit Surveys
Run Periodic Surveys
Allow Avatars
Require Profiles
Create a Visitor's Center
Put Novices with Novices
Give Elders Opportunities
Demand Respect
Publish and Enforce Safety Policies
Conclusion
Works Cited
Belonging
Designing the Experience of Belonging
Synopsis
Introduction
Initiation Rituals
Stories of Origin
Leveling Up Rituals
Mythologies
Symbols and Codes
Protocols, Routines, and Schemas
Techniques
Create and Distribute a Story of Origin
Create an Initiation Ritual
Encourage Your Leaders and Elders to Share Mythologies
Encourage Members to Share Myths and Stories About Themselves
Create Leveling Up Ceremonies
Establish Routines and Protocols
Establish Symbols, Colors, and Visual Identities
Use an Application for Membership as an Initiation Ritual
Conclusion
Works Cited
Significance
Building Gravitas, Brand, and Recognition
Synopsis
Introduction
The Paradox of Exclusivity
Acquiring "Social Capital" and Significance
Quality vs Quantity
Using Nodes and Connectors to Start the Conversation
Deciding How to Contact Influential
Techniques
Provide a Story that Shares a Vision
List Members' Accomplishments
Participate in influential Communities to Create Trails Back to Yours
Build Your Social Network or Community in a Custom Space
Make Connections with Other Leaders in Social Media
Celebrate Celebrities
Create a Contest, Game, or Video
Mobilize your Existing Members
Conclusion
Works Cited
Technology Changes Rapidly; Humans Don't
How Lessons from Communication Technologies of the Past Can Inform Our Future
Synopsis
The Power of Social Media to Effect Change
Technology Changes Rapidly; People Don't
Looking Backward to Look Ahead
The Origins of Copyrights
The Dilemma of Control vs Creativity
Investing in Future Literacies
Decision-Making Contexts will Dominate the Marketplace
Works Cited
Index

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