Skip to content

Media and the American Child

Best in textbook rentals since 2012!

ISBN-10: 0123725429

ISBN-13: 9780123725424

Edition: 2007

Authors: George Comstock, Erica Scharrer

List price: $83.95
Blue ribbon 30 day, 100% satisfaction guarantee!

Rental notice: supplementary materials (access codes, CDs, etc.) are not guaranteed with rental orders.

what's this?
Rush Rewards U
Members Receive:
Carrot Coin icon
XP icon
You have reached 400 XP and carrot coins. That is the daily max!

Description:

'Media and the American Child' summarizes the research on all forms of media on children, looking at how much time they spend with media every day, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects of children and the consumer behaviour of parents.
Customers also bought

Book details

List price: $83.95
Copyright year: 2007
Publisher: Elsevier Science & Technology
Publication date: 4/23/2007
Binding: Hardcover
Pages: 392
Size: 5.94" wide x 9.00" long x 1.00" tall
Weight: 1.430

George Comstock earned his Ph.D. at Stanford University. He currently is the S.I. Newhouse Professor at the School of Public Communication, Syracuse University in the Television-Radio-Film Department. He is the author of Television and the American Child and was the senior author of the original Television and Human Behavior.Professor Comstock is a social psychologist and expert on the social effects of mass media. He is former science advisor and senior research coordinator of U.S. Surgeon General's Scientific Advisory Committee on Television and Social Behavior. Professor Comstock teaches classes insocial effects of television and communication research methods.

Erica Scharrer is an Associate Professor in the Department of Communication at University of Massachusetts and studies media content, opinions about media, and media influence.

Demographics and Preferences in Media Use, with Special Attention to the Very Young
II
III
IV
V
VI
VII
VIII