Visual Thinking For Design

ISBN-10: 0123708966

ISBN-13: 9780123708960

Edition: 2008

Authors: Colin Ware
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Description: The world is increasingly full of visually presented information in the form of maps, charts, diagrams, advertisements, movies, and web pages. New scientific disciplines, such as bioinformatics, often spawn dozens of new charting methods to cope with the explosive growth of new information. Stock market analysts use a wide range of charts and diagrams. Geographical Information Systems present information in graphical form to oceanographers and biologists, town planners and environmentalists. All these applications are visual thinking tools for helping people to come to grips with their data. Because the visual system is such a superb pattern finding engine, a visual display is often the best way of transmitting complex data to the human brain. Graphic displays literally help people think better. The act of discovery is in many cases synonymous with finding a pattern in the data. This book, grounded in the current science of human perception, is key to helping the creators of visual systems do their best work. The book is designed for designers, and has an emphasis on visual thinking as a process. It includes hundreds of illustrative examples and is very task-oriented, with how-to information and visual tasks, which complements the visual thinking process. * grounded in current science of human perceptionincluding the newest research in cognition and attention, this book teaches designers about visual thinking as a process, to enable designers to use tools that help themselves and their audiences think better. * task-oriented, with practical how-to info for the designeror the developer who needs to think like one. * hundreds of illustrations and examples throughout, with full color production.

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Book details

List price: $49.95
Copyright year: 2008
Publisher: Elsevier Science & Technology Books
Publication date: 4/4/2008
Binding: Paperback
Pages: 256
Size: 7.50" wide x 9.00" long x 0.75" tall
Weight: 1.166
Language: English

The author takes the "visual" in visualization very seriously. Colin Ware has advanced degrees in both computer science (MMath, Waterloo) and the psychology of perception (Ph.D., Toronto). He has published over a hundred articles in scientific and technical journals and at leading conferences, many of which relate to the use of color, texture, motion, and 3D in information visualization. In addition to his research, Professor Ware also builds useful visualization software systems. He has been involved in developing 3D interactive visualization systems for ocean mapping for over twelve years, and he directed the development of the NestedVision3D system for visualizing very large networks of information. Both of these projects led to commercial spin-offs. Professor. Ware recently moved from the University of New Brunswick in Canada to direct the Data Visualization Research Laboratory at the University of New Hampshire.

Preface
Visual Queries
The Apparatus and Process of Seeing
The Act of Perception
Bottom-Up
Top-Down
Implications for Design
Nested Loops
Distributed Cognition
Conclusion
What We Can Easily See
The Machinery of Low-Level Feature Analysis
What and Where Pathways
Eye Movement Planning
What Stands Out = What We Can Bias for
Lessons for Design
Motion
Visual Search Strategies and Skills
The Detection Field
The Visual Search Process
Using Multiscale Structure to Design for Search
Conclusion
Structuring Two-Dimensional Space
2.5D Space
The Pattern-Processing Machinery
The Binding Problem: Features to Contours
The Generalized Contour
Texture Regions
Interference and Selective Tuning
Patterns, Channels, and Attention
Intermediate Patterns
Pattern Learning
Serial Processing
Visual Pattern Queries and the Apprehendable Chunk
Multi-chunk Queries
Spatial Layout
Horizontal and Vertical
Pattern for Design
Examples of Pattern Queries with Common Graphical Artifacts
Semantic Pattern Mappings
Color
The Color-Processing Machinery
Opponent Process Theory
Channel Properties
Principles for Design
Showing Detail
Color-Coding Information
Large and Small Areas
Emphasis and Highlighting
Color Sequences
Color on Shaded Surfaces
Semantics of Color
Conclusion
Getting the Information: Visual Space and Time
Depth Perception and Cue Theory
Stereoscopic Depth
Structure from Motion
2.5D Design
How Much of the Third Dimension?
Affordances
The Where Pathway
Artificial Interactive Spaces
Space Traversal and Cognitive Costs
Conclusion
Visual Objects, Words, and Meaning
The Inferotemporal Cortex and the What Channel
Generalized Views from Patterns
Structured Objects
Gist and Scene Perception
Visual and Verbal Working Memory
Verbal Working Memory
Control of the Attention and the Cognitive Process
Long-term Memory
Priming
Getting into Visual Working Memory
Thinking in Action: Receiving a Cup of Coffee
Elaborations and Implications for Design
Make Objects Easy to Identify
Novelty
Images as Symbols
Meaning and Emotion
Imagery and Desire
Conclusion
Visual and Verbal Narrative
Visual Thinking Versus Language-Based Thinking
Learned Symbols
Grammar and Logic
Comparing and Contrasting the Verbal and Written Modes
Linking Words and Images Through Diexis
PowerPoint Presentations and Pointing
Mirror Neurons: Copycat Cells
Visual Narrative: Capturing the Cognitive Thread
Q&A Patterns
Framing
FINSTs and Divided Attention
Shot transitions
Cartoons and Narrative Diagrams
Single-frame Narratives
Conclusion
Creative Meta-Seeing
Mental Imagery
The Magic of the Scribble
Diagrams are Ideas Made Concrete
Requirements and Early Design
Visual Task Analysis
The Creative Design Loop
Cognitive Economics of Design Sketching
The Perceptual Critique
Meta-seeing with Design Prototypes
Visual Skill Development
Conclusion
The Dance of Meaning
Review
Implications
Design to Support Pattern Finding
Optimizing the Cognitive Process
Learning and the Economics of Cognition
Attention and the Cognitive Thread
What's Next?
Index
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