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Industrial Marketing Research Management and Technique

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ISBN-10: 0090993209

ISBN-13: 9780090993208

Edition: 1963

Authors: Nicholas A. H. Stacey, Aubrey Wilson

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Book details

Copyright year: 1963
Publisher: Penguin Random House
Binding: Paperback
Pages: 284
Language: English

Aubrey Wilson D.Litt. After a distinguished business career, Aubrey is now an independent consultant and is acknowledged internationally as one of the pioneers of business-to-business marketing. Many of the techniques in use today were devised by him and he continues to develop practical approaches for improving productivity in marketing. Dr. Wilson has prepared and presented programmes for many industrial organisations worldwide. He has published twelve books on marketing and a survey of British universities and business schools revealed that two of them were listed in the twenty most highky recommended texts for marketing courses. He is a contributor on marketing subjects to The Financial…