Drugs to Market Creating Value and Advantage in Pharmaceutical Industry

Name: Drugs to Market Creating Value and Advantage in Pharmaceutical Industry
Price: 95.87 USD
Availability: InStock
ISBN: 9780080425597

ISBN-10: 0080425593

ISBN-13: 9780080425597

Edition: 1996

Authors: W. C. Bogner, H. Thomas

List price: $103.99

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Description:

The development and marketing of drugs since the Second World War offers an exemplary demonstration of the impact of technology on competitiveness in a major industry. While focusing primarily on the market in the USA, this study examines also the activities of European firms, their contribution to the industry's technological evolution and the impact of their entry into the US market. The main concern of the book, however, is to examine all the elements which go to make up the evolving landscape of competition, and their interaction. Thus, the effects of technological change are viewed in the context of changes in the legal and regulatory environment, and in competitive practice. For both…

Book details

List price: $103.99
Copyright year: 1996
Publisher: Emerald Publishing Limited
Publication date: 6/14/1996
Binding: Hardcover
Pages: 208
Size: 7.09" wide x 10.24" long x 0.75" tall
Weight: 1.298
Language: English



Analyzing technology in an interactive environment


Competition in the US pharmaceutical industry today


The foundations of the modern pharmaceutical industry


Dynamic trends in the postwar era


The structuring of the modern industry


Firm responses in a changing industry


Forces in competition: past and future