Essentials of Strategic Management The Quest for Competitive Advantage

ISBN-10: 0078137144
ISBN-13: 9780078137143
Edition: 2nd 2011
List price: $72.99 Buy it from $3.94
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Book details

List price: $72.99
Edition: 2nd
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 2/1/2010
Binding: Paperback
Pages: 592
Size: 7.75" wide x 9.75" long x 1.00" tall
Weight: 2.332
Language: English

John E. Gamble is currently Associate Dean and Professor of Management in the Mitchell College of Business at the University of South Alabama. His teaching specialty at USA is strategic management and he also conducts a course in strategic management in Germany, which is sponsored by the University of Applied Sciences in Worms.Dr. Gamble's research interests center on strategic issues in entrepreneurial, health care, and manufacturing settings. His work has been published in various scholarly journals and he is the author or co-author of more than 50 case studies published in an assortment of strategic management and strategic marketing texts. He has done consulting on industry and market analysis for clients in a diverse mix of industries.Professor Gamble received his Ph.D. in management from the University of Alabama in 1995. Dr. Gamble also has a Bachelor of Science degree and a Master of Arts degree from the University of Alabama.

Strategy, Corporate Entrepreneurship, and Leadership
Strategy and the Quest for Competitive Advantage
Leadership and the Strategic Management Process
Evaluating a Company’s External Environment
Factors Shaping Strategic Choices
Internal Situation Analysis: Evaluating a Company’s Resources, Cost Position, and Competitive Strength
The Five Generic Competitive Strategies
Executing the Strategy
Supplementing the Chosen Competitive Strategy— Other Important Business Strategy Choices
Strategies for Competing in International Markets
Beyond Competitive Strategy
Strategies for Multibusiness Corporations
Ethical Business Strategies, Corporate Social Responsibility, and Environmental Sustainability
Superior Strategy Execution—Another Path to Competitive Advantage
Cases in Strategic Management
Mystic Monk Coffee
Whole Foods Market in 2008: Vision, Core Values, and Strategy
Competition in the Golf Equipment Industry in 2009
Competition in the Movie Rental Industry in 2008: Netflix and Blockbuster Battle for Market Leadership
Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
Apple Inc. in 2009
Nintendo’s Strategy in 2009: The Ongoing Battle with Microsoft and Sony
Google’s Strategy in 2009 380
SkyWest, Inc. and the Regional Airline Industry in 2009
Corporate Strategy in Multibusiness Companies
PepsiCo’s Diversification Strategy in 2008
Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value?
Implementing and Executing Strategy
Robin Hood
Wal-Mart Stores Inc. in 2008: Management’s Initiative to Transform the Company and Curtail Wal-Mart Bashing
Southwest Airlines in 2008: Culture, Values, and Operating Practices
Business Ethics and Social Responsibility
Countrywide Financial Corporation and the Subprime Mortgage Debacle

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