Management Strategy Achieving Sustained Competitive Advantage

ISBN-10: 0078137128
ISBN-13: 9780078137129
Edition: 2nd 2011
Authors: Alfred A. Marcus
List price: $45.99
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Description: Management Strategy: Sustaining Competitive Advantage, 2nd edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions.  More...

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Book details

List price: $45.99
Edition: 2nd
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 2/1/2010
Binding: Paperback
Pages: 256
Size: 7.25" wide x 9.00" long x 0.50" tall
Weight: 0.836
Language: English

Management Strategy: Sustaining Competitive Advantage, 2nd edition, by Alfred Marcus, is a strategy book which focuses on how making winning moves is dependent upon finding profitable patterns that repeatedly meet customer demands for solutions. Where many strategy books have lost sight of the purpose of strategy and fail to show how decisions actually affect business performance and ultimately, outcomes, Management Strategy focuses on the types of analyses the industry, environment, and a company's internal resources require to make effective strategic moves.

Preface
Managing Strategically
Strategy Basics
Introduction
Sustained Competitive Advantage
Winning Moves
Analysis
Moves
Understanding Management Strategy
Chess
War
Sports
Keeping Score: Performance Measurement
The Balanced Scorecard
Measures of Overall Dominance
Industry Boundaries
Summary
Endnotes
External Analysis
Introduction
Industry Analysis
Industrial Organization Economics
The Five Forces
Industry Differences: Examples of Five-Force Analysis
The Strategist's Role in Industry Analysis
Long-Term Industry Attractiveness
Macroenvironmental Analysis
Components of the External Environment
Systems and Scenarios
Uncertainty
An Enacted Environment: The Industry and Its Boundaries
Cooperation or Competition?
Stakeholder Analysis
Stakeholder Theory
Agency Theory
Summary
Endnotes
Internal Analysis
Introduction
Management Theory
The Human Relations Approach
Contingency Theory
The Seven-S Framework
Value Chain Analysis
Value Chain Linkages
Benefits of Value Chain Linkages: An Example
The Resource-Based View
RBV versus IO Economics
Resources, Capabilities, and Competencies
From Resources to Capabilities
Examples of Company Capabilities
From Capabilities to Competencies
The Process of Acquisition
Summary
Endnotes
Making Moves
Timing and Positioning
Introduction
Timing
The Value of Rapid Adjustment
Obstacles to Quick Action
Game Theory
Learning from Game Theory
Positioning
Are Low Cost and Differentiation Incompatible?
The New Alternative: Best Value
Repositioning
Strategic Groups: Company Segmentation
Segmentation by Product or Service
Summary
Endnotes
Mergers, Acquisitions, and Divestitures
Introduction
Different Forms a Firm Can Take
Mergers, Acquisitions, and Divestitures: The Record Thus Far
A Poor Record of Past Performance
A Shifting Landscape
Motivations Behind M&As
The Role of Deregulation
Examples of Good Deal Making
M&As and the Global Economic Meltdown
Pharmaceuticals
Why Do M&As Fail?
Why Do Mergers Succeed?
Mergers of Equals
Effective Management
Breaking Down the Corporate Hierarchy
Is Vertical Integration the Answer?
The Entertainment Industry
Summary
Endnotes
Globalization
Introduction
Reasons for Globalization
Product Maturity: Soft Drinks
Industry Evolution
Global Analysis
Where to Invest
An Example: Soft Drinks
Does Globalization Pay?
Which Regions in the World?
The Comparative Development of Nations
Labor, Capital, and Technology
Open Economies
Parallels Between Global and Domestic Moves
Business Strategy
Corporate Strategy
Globalization's Challenges
Economic Imbalances
Insecurity
Youth Violence
Government Incapacity
Summary
Endnotes
Innovation and Entrepreneurship
Introduction
Challenges of Succeeding in New Business Ventures
Success Stages
Commitment
Overcoming Barriers
Technological Opportunities
Trends
Experts
Alternative Scenarios
Leading-Edge Industries
Postindustrialism
Biotechnology
The Environment as a Business Opportunity
Environmental Innovation
Low-Emissions vehicles
Obstacles to Exploiting New Technologies
Risk
Uncertainty
Technology Push and Market Pull
Difficulties of Successful Innovation
Understanding the Innovation Process
Summary
Endnotes
Repositioning
Continuous Reinvention
Introduction
Judo Strategy
Rapid Movement and Agility: An Example
Defense and Exploitation
Sweet Spots and SCA: Company Analysis
Reinvention
The Dilemma of Change
A Strategic Approach to the Dilemma
Innovations in Strategy
An Example: Retail Food Industry
Competing via Strategic Innovation
Summary
Endnotes
Implementation
Introduction
The Probability and Anatomy of Failure
Home Depot: Performance-Enhancing Moves versus an Engrained Culture
Circuit City: "Me Too" Moves versus Faster, More Savvy Foes
United Airlines: A Low-Cost Segmentation Move versus Lack of Internal Commitment
Swissair: Empire-Building Moves versus Resource Limitations and EU Law
The Root Causes of Failure
A Comprehensive Implementation Framework
Assess Change Readiness
Install Integrative Leadership
Create a Consistent Message
Appoint Cross-Functional Program Teams
Solicit Change Program Proposals
Select and Prioritize Proposed Change Programs
Assign Process Owners and Align Resources
Secure Funding, Formalize Operational Objectives, and Design Incentives
Advance and Continually Monitor Initiatives
Fortify Gains and Refine the Implementation Process
Summary
Endnotes
Glossary
Index

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