Essentials of Strategic Management: The Quest for Competitive Advantage

ISBN-10: 0078112893
ISBN-13: 9780078112898
Edition: 2014
List price: $194.20 Buy it from $51.84
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Description: Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest  More...

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Book details

List price: $194.20
Copyright year: 2014
Publisher: McGraw-Hill College
Binding: Paperback
Pages: 576
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 1.892
Language: English

Essentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation.

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