Which Ad Pulled Best?

ISBN-10: 0078112079
ISBN-13: 9780078112072
Edition: 10th 2011
Authors: Scott Purvis
List price: $61.00
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Description: Which Ad Pulled Best? 10/e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes  More...

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Book details

List price: $61.00
Edition: 10th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 10/4/2010
Binding: Paperback
Pages: 96
Size: 8.00" wide x 10.50" long x 0.25" tall
Weight: 0.396
Language: English

Which Ad Pulled Best? 10/e is a brief workbook that serves as a supplement for the Principles of Marketing and Advertising courses. It provides the opportunity for professors to demonstrate, and students to apply, concepts to analyze what makes effective advertising. The book consists of 80 recent ads, divided into 40 pairs. Students apply marketing and advertising concepts and critical thinking skills to decide the effectiveness of each ad pair and then decide which ad indeed pulled best. T

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