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Communication Research: Asking Questions, Finding Answers

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ISBN-10: 0078036917

ISBN-13: 9780078036910

Edition: 4th 2015

Authors: Joann Keyton

List price: $102.99
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Description:

Communication Research: Asking Questions, Finding Answers covers basic research issues and processes for both quantitative and qualitative approaches appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions.
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Book details

List price: $102.99
Edition: 4th
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 3/16/2014
Binding: Hardcover
Pages: 432
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.782

Joann Keyton (Ph.D., The Ohio State University, 1987) is Professor of Communication at North Carolina State University. Specializing in group and organizational communication, her current research interests are relationship issues and interdisciplinary collaboration in organizational teams, the communication processes that constitute work, organizational culture, and sexual harassment. Her research has been published in Business Communication Quarterly, Communication Theory, Group Dynamics, Human Factors, Journal of Applied Communication Research, Journal of Leadership and Organizational Studies Management Communication Quarterly, Small Group Research, Southern Journal of Communication,…