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New Products Management

ISBN-10: 007802904X
ISBN-13: 9780078029042
Edition: 11th 2015
List price: $304.33 Buy it from $29.39 Rent it from $18.98
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Description: Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the  More...

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Book details

List price: $304.33
Edition: 11th
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 3/17/2014
Binding: Hardcover
Pages: 608
Size: 7.75" wide x 9.50" long x 1.25" tall
Weight: 2.640

Written with a managerial focus, New Products Management 11e by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.

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