PRACTICE MARKETING-ACCESS (1 SEMESTER)

Name: PRACTICE MARKETING-ACCESS (1 SEMESTER)
Price: 7.08 USD
Availability: InStock
ISBN: 9780078029035

ISBN-10: 0078029031

ISBN-13: 9780078029035

Edition: N/A

Authors: MCCOOL

List price: $41.00

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Description:

Practice Marketing is an online, interactive learning environment that simulates the full marketing mix including market segmentation, product, pricing, promotion, and place. Using knowledge built in the Principles of Marketing course, students become a marketing manager in a company entering the backpack market. By making decisions and seeing the results, players get feedback on their actions, and learn by doing. Players then review and can amend their decisions to react to their competitors’ decisions. Powerful assessment, reporting, and debriefing tools complement this educational process.

Book details

List price: $41.00
Publisher: MCG
Publication date: 5/4/2012
Weight: 0.374