Marketing Strategy A Decision-Focused Approach

ISBN-10: 0078028949
ISBN-13: 9780078028946
Edition: 8th 2014
List price: $217.33 Buy it from $42.89
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Description: Marketing Strategy, 8eis a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process  More...

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Book details

List price: $217.33
Edition: 8th
Copyright year: 2014
Publisher: McGraw-Hill Education
Publication date: 1/24/2013
Binding: Paperback
Pages: 384
Size: 8.00" wide x 9.90" long x 0.60" tall
Weight: 1.760
Language: English

Marketing Strategy, 8eis a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

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