Marketing: the Core

Name: Marketing: the Core
Price: 3.59 USD
Availability: InStock
ISBN: 9780078028922

ISBN-10: 0078028922

ISBN-13: 9780078028922

Edition: 5th 2013

Authors: Roger Kerin, Steven Hartley, William Rudelius, Erin Steffes

List price: $168.00

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Description:

Marketing: The Core 5/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.Marketing: The Coreutilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and…

Book details

List price: $168.00
Edition: 5th
Copyright year: 2013
Publisher: McGraw-Hill Higher Education
Publication date: 10/22/2012
Binding: Paperback
Pages: 560
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 2.442
Language: English