Marketing

ISBN-10: 0078028833
ISBN-13: 9780078028830
Edition: 3rd 2012
List price: $213.00 Buy it from $3.00 Rent it from $20.90
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Description: Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools  More...

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Book details

List price: $213.00
Edition: 3rd
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 1/4/2011
Binding: Hardcover
Pages: 720
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 3.740
Language: English

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

Overview of Marketing
Developing Marketing Strategies and a Marketing Plan
Marketing Ethics
Analyzing the Market Environment
Consumer Behavior
Business-to-Business Marketing
Global Marketing
Segmentation, Targeting, and Positioning
Marketing Research
Product, Branding, and Packaging Decisions
Developing New Products
Services: The Intangible Product
Pricing Concepts for Establishing Value
Strategic Pricing Methods
Supply Chain And Channel Management
Retailing And Multichannel Marketing
Integrated Marketing Communications
Advertising, Public Relations, And Sales Promotions
Personal Selling And Sales Management

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