Entrepreneurship The Art, Science, and Process for Success

ISBN-10: 0078023181

ISBN-13: 9780078023187

Edition: 2nd 2016

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Entrepreneurship: The Art, Science, and Process for Success, emphasizes three core tenets necessary to start an entrepreneurial venture:The Art of turning an entrepreneurial venture into a success.The Science of practice as the heart of starting and running a successful entrepreneurial venture.The Process that tie these two areas together into a coherent and organized business.With its adaptive learning tools, students learn the art, science, and process of designing, starting, and managing a small business. Through its real-world approach, students are placed in the roles of a financial analyst, marketer, and business owners, and think critically to develop their plan to survive in the ever-changing business world.
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Book details

List price: $71.99
Edition: 2nd
Copyright year: 2016
Publisher: McGraw-Hill Education
Publication date: 4/1/2015
Binding: Paperback
Pages: 352
Size: 8.50" wide x 10.75" long x 0.75" tall
Weight: 1.848
Language: English

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