Business Connecting Principles to Practice

ISBN-10: 0078023122
ISBN-13: 9780078023125
Edition: 2012
List price: $234.33 Buy it from $2.00
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Description: Business: Connecting Principles to Practice is the first text to integrate Connect content into the chapters. This title brings an exciting combination of a market-leading text, the #1 author team in the course, and technology resources that are  More...

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Book details

List price: $234.33
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 1/4/2011
Binding: Hardcover
Pages: 704
Size: 8.50" wide x 11.00" long x 1.00" tall
Weight: 3.630
Language: English

Business: Connecting Principles to Practice is the first text to integrate Connect content into the chapters. This title brings an exciting combination of a market-leading text, the #1 author team in the course, and technology resources that are unmatched. Connect resources with this text include: LearnSmart, Interactive Presentations, and Interactive Applications for every chapter.

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

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