Marketing with ConnectPlus

ISBN-10: 0077801954
ISBN-13: 9780077801953
Edition: 4th 2014
List price: $267.67 Buy it from $2.61
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Description: Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools  More...

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Book details

List price: $267.67
Edition: 4th
Copyright year: 2014
Publisher: McGraw-Hill Higher Education
Publication date: 1/29/2013
Binding: Mixed Media
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.290
Language: English

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

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