Financial Accounting Fundamentals

ISBN-10: 007770343X
ISBN-13: 9780077703431
Edition: 4th 2013
Authors: John Wild
List price: $200.65
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Description: Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. Its innovation is  More...

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Book details

List price: $200.65
Edition: 4th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 5/18/2012
Binding: Looseleaf - sheets only 
Language: English

Wild’s Financial Accounting Fundamentals responds to the market’s request for a low-cost, succinct book; a book that balances large and small businesses, and one that is contemporary, engaging, and accessible for today’s students. Its innovation is reflected in its extensive use of small business examples, the integration of new technology learning tools, superior end-of-chapter material, and a highly engaging, pedagogical design. Inclusion of Connect and Connect Plus provides students every advantage as they strive to understand the key concepts of accounting and their role in business.

John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.

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