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MP International Business with CESIM Global Challenge Simulation Access Card

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ISBN-10: 0077606124

ISBN-13: 9780077606121

Edition: 13th 2013

Authors: Donald A. Ball, Michael Geringer, Michael S. Minor, Jeanne M. McNett, Donald A. Ball

List price: $339.33
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Description:

International Business: The Challenge of Global Competition13e by Ball, Geringer, McNett, and Minor continues to be the most current, objective and thorough treatment of international business available for students. Enriched with colorful maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. In addition, each new copy ofInternational Business13e includes access to CESIM – an interactive IB simulation developed for industry professionals. Ball et al is the only textbook…    
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Book details

List price: $339.33
Edition: 13th
Copyright year: 2013
Publisher: McGraw-Hill Higher Education
Publication date: 1/17/2012
Binding: Mixed Media
Size: 8.25" wide x 11.50" long x 0.75" tall
Weight: 3.432
Language: English

J. Michael Geringer is a professor of strategy and international management at California Polytechnic University in San Luis Obispo. He earned a BS in business at Indiana University and MBA and PhD degrees at the University of Washington. He has authored or edited 14 books and monographs, over 110 published papers, and over 35 case studies; he serves on the editorial boards of several leading international academic journals; he served as the Saastamoinen Foundation Chair at the Helsinki School of Economics in Finland; he was the founding chair of the Strategic alliances Committee of the Licensing Executives Society; he served as the chair of both the International Business and the Strategy…    

Professor of Marketing and INternational Business