Advertising and Promotion

ISBN-10: 0077512618

ISBN-13: 9780077512613

Edition: 10th 2015

List price: $239.33
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Book details

List price: $239.33
Edition: 10th
Copyright year: 2015
Publisher: McGraw-Hill Education
Publication date: 1/22/2014
Binding: Looseleaf - sheets only 
Pages: 1760
Size: 8.25" wide x 10.75" long x 1.25" tall
Weight: 3.278

George Belch is a professor and chairman of the Marketing department at San Diego State University. He received a B.S. in Marketing from Penn State University, an M.S. in Marketing from the University of Colorado and a Ph.D. in Marketing from the University of California, Los Angeles. He has published numerous articles in prominent journals

Michael Belch is a professor of Marketing at San Diego State University. He received his B.S. degree in Marketing from Penn State University, his M.B.A. from Drexel University, and his Ph.D. in Consumer Behavior from the University of Pittsburgh. He has published articles on advertising and marketing in a variety of journals and serves on the editorial board of the Journal of Advertising. He also consults for a number of companies in the areas of advertising, marketing strategy, and amrketing research.

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