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Introduction to Mass Communication Media Literacy and Culture

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ISBN-10: 0077403894

ISBN-13: 9780077403898

Edition: 7th 2013 (Revised)

Authors: Stanley J. Baran

List price: $188.00
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Description:

Introduction to Mass Communication: Media Literacy and Cultureencourages students to be active media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first, and remains the only, university-level text to make media literacy central to its approach, and given recent national and global turmoil, its emphasis on media use and democracy could not be more timely.
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Book details

List price: $188.00
Edition: 7th
Copyright year: 2013
Publisher: McGraw-Hill Companies, The
Publication date: 1/13/2012
Binding: Paperback
Pages: 512
Size: 8.75" wide x 11.00" long x 1.00" tall
Weight: 2.574
Language: English

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many…