Mass Media in a Changing World History Industry Controversy

ISBN-10: 0077291107
ISBN-13: 9780077291105
Edition: 3rd 2010 (Revised)
Authors: George R. Rodman
List price: $146.67
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Description: Mass Media in a Changing Worldhelps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history,  More...

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Book details

List price: $146.67
Edition: 3rd
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 1/16/2010
Binding: Paperback
Pages: 544
Size: 8.75" wide x 11.25" long x 1.00" tall
Weight: 2.442
Language: English

Mass Media in a Changing Worldhelps students understand media in today's world through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. This text tells the story of where the media came from, why they do what they do, and why those actions cause controversies. Students will develop an ability to analyze the ways in which we use mass media to change the world. The updated third edition includes current examples (often found in the new close-ups and new chapter openers), updated statistics, and rewritten sections that provide a treatment of new concepts and events that have evolved over the last year.

Overview
Introduction: Media in a Changing World
Media Impact: Mass Communication Research and Effects
The Print Industries
Books: The Durable Medium
Newspapers: Where Journalism Begins
Magazines: The First of the Specialized
Media
The Electronic Industries
Movies: Magic from the Dream Factory
Recordings and the Music Industry: Copyright Battles, Format Wars
Radio: The Hits Keep Coming
Television: Reflecting and Affecting Society
The Internet: Convergence in a Networked World
Information and Persuasion Industries
Electronic Journalism: News in the Age of Entertainment
Public Relations: The Image Industry
Advertising: The Media Support Industry
Media Law and Ethics
Media Law: Understanding Freedom of Expression
Media Ethics: Understanding Media Morality

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