Introduction to Mass Communication Media Literacy and Culture

ISBN-10: 0077243307

ISBN-13: 9780077243302

Edition: 5th 2008

Authors: Stanley J. Baran
List price: $137.00
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Description: This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the updated fifth edition features a complete updating of industry statistics throughout, numerous new examples from the ongoing Iraq war, Virginia Tech shooting, the Don Imus controversy, and much more!

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Book details

List price: $137.00
Edition: 5th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 1/22/2008
Binding: Mixed Media
Pages: 515
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 2.750
Language: English

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

Brief Table of Contents
Laying the Groundwork
Mass Communication, Culture, and Media Literacy
The Evolving Mass Communication Process
Media, Media Industries, and Media Audiences
Books
Newspapers
Magazines
Film
Radio, Recording, and Popular Music
Television, Cable, and Mobile Video
Video Games
The Internet and the World Wide Web
Supporting Industries
Public Relations
Advertising
Mass-Mediated Culture in the Information Age
Theories and Effects of Mass Communication
Media Freedom, Regulation, and Ethics
Global Media
Glossary
References
Acknowledgments
Index
Detailed Table of Contents
Laying the Groundwork
Mass Communication, Culture, and Media Literacy
What is Mass Communication?
Communication Defined Mass Communication Defined What Is Culture?
Culture as Socially Constructed Shared Meaning Functions and Effects of Culture Mass Communication and Culture Mass Media as Cultural Storytellers
Mass Communication as Cultural Forum Scope and Nature of Mass Media
The Role of Technology
The Role of Money Cultural Forum: Audience as Consumer or Audience as Product?
Mass Communication, Culture, and Media Literacy Oral Culture
The Invention of Writing Literate Culture
The Gutenberg Revolution
The Industrial Revolution Media Literacy Elements of Media Literacy
Media Literacy Skills Living
Media Literacy: Living a Media Literate Life Resources for Review and Discussion
The Evolving Mass Communication Process Industries in Turmoil The Good News for Media Industries Changes Concentration of Ownership and Conglomeration Globalization Cultural Forum
Concentration, Conglomeration and Serving Democracy Audience Fragmentation Hypercommercialism Erosion of Distinctions Among Media
Convergence Developing Media Literacy Skills
Reconsidering the Process of Mass Communication Media History Repeats
The Fraction of Selection Interpreter A-The Content Producer The Message Feedback and Interpreter B-The Audience Living Media Literacy
Read "the Trades" The Result Resources for Review and Discussion
Media, Media Industries, and Media Audiences
Books Book Timeline A Short History of Books Books Come to Colonial North America Books and Their Audiences The Cultural Value of the Book Media History Repeats
The Role of Books in Social Movements Using Media to Make a Difference
Our Bodies, Ourselves Censorship Scope and Structure of the Book Industry Categories of Books From Idea to Publication Trends and Convergence in Book Publishing Convergence Conglomeration Demand for Profits and Hypercommercialism Growth of Small Presses Restructuring Book Retailing Cultural Forum
Freedom to Read Developing Media Literacy Skills
The Lessons of Harry Potter Living Media Literacy
Start a Citywide (or Campuswide)Book Conversation Resources for Review and Discussion
Newspapers Newspaper Timeline A Short History of Newspapers The Earliest Newspapers Media History Repeats
Truth as a Defense Against Libel
The Zenger Trail The Modern Newspaper Emerges Newspapers and Their Audiences Scope and Structure of the Newspaper Industry Using Media to Make a Difference
When the Story Hits Home
TheNew Orleans Times-Picayuneand Hurricane Katrina Types of Newspapers
The Newspaper as an Advertising Medium The Wire and Feature Services Trends and Convergence in Newspaper Publishing Loss of Competition Conglomeration
Hypercommercialism, Erosion of the Firewall, and Loss of Mission Cultural Forum
What If There Were No Newspapers? Convergence with the Internet Changes in Newspaper Readership Developing Media Literacy Skills
Interpreting Relative Place of Stories Living Media Literacy
Help a School Start an Online Newspaper Resources for Review and Discussion
Magazines Magazine Timeline A Short History of Magazines
The Early Magazine Industry The Mass Circulation Era Media History Repeats
Taking On the Giants
Muckraking in the Magazines The Era of Specialization Magazines and Their Audiences Scope and Structure of the Magazine Industry Categories of Consumer Magazines
Magazine Advertising Types of Circulation Measuring Circulation Using Media to Make a Difference
Suzuki Samurai versusConsumer Reports Trends and Convergence in Magazine Publishing Online Magazines Custom Magazines
Meeting Competition from Cable Television Advertorials Advertiser Influence over Magazine Content Cultural Forum
Advertorials Aimed at Young Girls Developing Media Literacy Skills
Recognizing the Power of Graphics Living Media Literacy
Teach Teens about Magazines Resources of Review and Discussion
Film Film Timeline A Short History of Movies
The Early Entrepreneurs
The Coming Narrative Using Media to Make a Difference
African American Response to D.W. Griffith
The Lincoln and Micheaux Film Companies The Big Studios Change Comes to Hollywood Media History Repeats
Self-Censorship in Hollywood
The Movie Ratings Movies and Their Audiences Scope and Nature of the Film Industry Three Component Systems Cultural Forum
Why Don''t We Go to the Movies Anymore? The Studios Trends and Convergence in Moviemaking Conglomeration and the Blockbuster Mentality Convergence Reshapes the Movie Business Developing Media Literacy Skills
Recognizing Product Placements Living Media Literacy
Smoke-Free Movies Resources for Review and Discussion
Radio, Recording, and Popular Music Radio/Recording Timeline
A Short History of Radio and Sound Recording Early Radio Early Sound Recording
The Coming of Broadcasting
The Coming of Regulation Advertising and the Networks
The Golden Age Radio and Its Audiences Scope and Nature of the Radio Industry FM, AM, and Noncommercial Radio Radio
Is Local Radio Is Fragmented Radio Is Specialized Radio
Is Personal Radio Is Mobile
The Business of Radio Radio as an Advertising Medium Deregulation and Ownership Media History Repeats
Problems with Radio Ratings Scope and Nature of the Recording Industry The Major Recording Companies Using Media to Make a Difference
Rock ''n'' Roll, Radio, and Race Relations Cultural Forum
Rock and Rap
Selling or Selling Out? Trends and Convergence in Radio and Sound Recording
The Impact of Television Satellite and Cable Mobile Phones and the Sound of Money Terrestrial Digital Radio Web Radio and Podcasting Digital Technology
The Internet and the Future of the Recording Industry Industry-Approved Downloading P2P Downloading Developing Media Literacy Skills
Listening to Shock Jocks Living Media Literacy
College Radio Resources for Review and Discussion
Television, Cable, and Mobile Video Television Timeline
A Short History of Television Mechanical and Electronic Scanning The 1950s Media History Repeats
Can''t Find Them or They Aren''t There?
Where Have All the Boys and Minorities Gone?
The Coming of Cable Television and Its Audiences Using Media to Make a Difference
The Creation ofSesame Street Scope and Nature of the Broadcast Television Industry
The Networks and Program Content How a Program Gets on the Air Cable and Satellite Television Programming Trends and Convergence in Television and Cable VCR DVD DVR Digital Television
Television and Video on the Internet Interactive Television Phone-over-C
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