All-to-One Creating Effective Customer-Relationship Marketing in the Post-Internet Age

Name: All-to-One Creating Effective Customer-Relationship Marketing in the Post-Internet Age
Price: 7.26 USD
Availability: InStock
ISBN: 9780077097998

ISBN-10: 0077097998

ISBN-13: 9780077097998

Edition: 2001

Authors: Steve Luengo-Jones

List price: $34.95

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This text shows managers and CEO's how to develop life-long customer value in the post Internet economy. This book looks beyond the 'one-to-one' concept and reveals visions of marketing and customer relationship management.

Book details

List price: $34.95
Copyright year: 2001
Publisher: McGraw-Hill Trade
Binding: Hardcover
Pages: 278
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.386
Language: English

Acknowledgements
Introduction
The 'One-to-One' Future is ... 'All-to-One'	p. 1
'All-to-One' via the RelModel	p. 9
Case study: Merrill Lynch and HSBC	p. 19
The RelModel in full	p. 21
Case study: The British utility industry	p. 52
Mini case study: Virgin	p. 55
Special section: B2B needs 'All-to-One'	p. 57
The RelModel at work	p. 61
Case study: Boo.com	p. 76
Closer to the consumer via RelTechnics	p. 79
Case study: Sony found the gap	p. 98
Case study: L'Oreal	p. 100
Mastering the Internet with RelWeb	p. 103
Special section: The cuckoo in the media nest	p. 111
Media and the RelModel	p. 117
Case study: Admirantys	p. 156
Special section: Hype, heresy, hoax	p. 159
Special section: The on-going technological revolution	p. 165
Special section: A vision of what might be	p. 171
Image rules ... brand stays king	p. 175
Special section: Who manages the consumer relationship best?	p. 191
Mini case study: Recruiting students at a Christian college in Indiana	p. 196
Creating an 'All-to-One' culture in your company	p. 197
Mini case study: Tennessee truckers as ambassadors	p. 219
Special section: The importance of professional accreditation	p. 221
Case study: 'All-to-One' education in Asia and elsewhere	p. 224
'All-to-One' enterprise architecture	p. 227
Mini case study: 'All-to-One' with Toyota, El Monte, California	p. 253
Postscript: The 'All-to-One' future	p. 255
App. 1: Good books to read	p. 259
'All-to-One' is a journey	p. 263
Select glossary	p. 269
Index	p. 271
Table of Contents provided by Blackwell. All Rights Reserved.