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| Introduction: Image and Imagination | |
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| ImageImaginationThe Visual and the PsycheImages and Visual Recall | |
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| The Function of ArtImages and Intertextuality | |
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| An Experiment | |
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| Seeing is Believing Seeing Believing | |
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| The Social Aspects of the Visual | |
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| The Visual and Personal Identity | |
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| The Social Aspects of the Visual | |
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| Box: The Seashell | |
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| Seeing Isn’t BelievingDreams*Cognition and Visual ImagesHemispheres of the BrainAesthetics | |
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| A Primer on Communication Theory | |
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| Box: Theories of Morality | |
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| Visual Persuasion | |
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| Ethics and the Image | |
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| Box: Checklist on Ethics and Media | |
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| Conclusions | |
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| Applications | |
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| How We SeeLearning to See | |
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| Signs, Symbols and Semiotics | |
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| What Signs Are | |
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| What Signs Can Do | |
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| Facial Expressions*Codes | |
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| Box: Frenchness | |
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| Metaphors and Metonymies | |
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| Condensation and Displacement | |
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| The ImageStuart Hall and Representation | |
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| The Power of Images | |
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| Optical and Haptical Ways of Seeing | |
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| Conclusions | |
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| Applications | |
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| Elements of Visual Communication | |
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| Basic Elements | |
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| Dots Lines | |
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| Shapes Volume Scale Spatiality Balance Direction Lighting PerspectiveProportionColor | |
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| Box: Checklist for Analyzing Advertisements | |
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| Philosophical Speculations on Color | |
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| The Enigma of Color | |
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| Attributes of Color | |
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| Conclusions | |
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| Applications | |
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| Typography and Graphic Design: Tools of Visual Communication | |
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| TypographyTypefaces | |
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| Basic Classifications | |
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| Box: A Brief Glossary on Type | |
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| Maximizing the Impact of Type | |
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| Box: Checklist on Type | |
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| General Principles of Design | |
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| BalanceProportion | |
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| MovementContrastUnity | |
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| Design Examples | |
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| Two Versions of a Page | |
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| The Talmud | |
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| Design and Control | |
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| Supergraphics | |
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| Postmodern Design (Delete)Conclusions | |
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| Applications | |
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| Photograph: The Captured Moment | |
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| The Photograph | |
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| Genres in Photography | |
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| Art PhotosSnapshots | |
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| Photojournalism | |
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| Commercial Photography | |
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| The Problem of Objectivity | |
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| Variables in Photography | |
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| Evidence and Glamorization | |
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| The Pose: Figure and Ground | |
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| Technical Aspects of the Photograph | |
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| FocusGrainShot AngleKinds of Shots | |
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| ColorComposition | |
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| Advertising Photography and Oil Painting | |
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| The Image and Capitalism | |
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| The Photograph and Narcissism | |
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| ConclusionsApplications | |
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| Arthur Asa Berger | |
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| Film: The Moving Image | |
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| Motion Pictures | |
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| Film in Society and Society in Film | |
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| Conventions in Film Editing | |
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| Shots and Shot Relationships | |
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| The Zoom Shot | |
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| The Reaction Shot | |
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| MontageColor in Films | |
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| SoundSpoken Dialogue | |
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| NarrationSound Effects | |
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| MusicSpecial Visual Effects | |
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| The Hand-Held Camera | |
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| Camera Movement | |
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| Deep and Shallow Focus | |
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| The Jump Cut | |
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| Postmodernism’s Impact on Film | |
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| The Power of the Film Image | |
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| The Nature of Drama | |
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| Box: Analyzing Films and Television Programs | |
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| Conclusions | |
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| Applications | |
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| Television: The Ever-Changing Mosaic | |
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| The Television Image | |
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| The Television Screen | |
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| Television Versus Movie Screen | |
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| Talking Heads | |
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| Television Genres | |
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| The Commercial | |
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| Analyzing the Commercial | |
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| Box: Checklist for Analyzing Television Commercials | |
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| Television News | |
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| Televised Hearings | |
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| Music Videos | |
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| Video Artists | |
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| Zapping or Channel Surfing | |
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| TiVo AND Video Recording Devices | |
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| Conclusions | |
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| Applications | |
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| Comics, Cartoons, Animation: The Development of An Art FormThe Comic Strip | |
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| Reading the Comics | |
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| The Power of the Comic Strip | |
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| The Comic Strip as a Teaching Tool | |
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| Graphic Novels | |
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| The CartoonVisual Humor in Cartoons | |
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| Animated Cartoons | |
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| The Impact of Comics and Cartoons | |
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| Conclusions | |
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| Applications | |
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| Computers and Graphics: Wonders from the Image-Maker | |
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| The Nature of the Computer | |
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| Computer Graphics Software | |
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| Infographics | |
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| Desktop Publishing | |
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| Computer-Aided Design and Drafting (CADD)Videogames | |
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| Special EffectsE-mail and the Internet | |
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| Computer Animation | |
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| Conclusions | |
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