Marketing Management

ISBN-10: 0073530050
ISBN-13: 9780073530055
Edition: 10th 2011
List price: $101.99 Buy it from $11.32 Rent it from $27.77
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Book details

List price: $101.99
Edition: 10th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 11/1/2010
Binding: Hardcover
Pages: 848
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 4.026
Language: English

John Langan has taught reading and writing at Atlantic Cape Community College near Atlantic City, New Jersey, for more than twenty-five years. The author of a popular series of college textbooks on both writing and reading, John enjoys the challenge of developing materials that teach skills in an especially clear and lively way. Before teaching, he earned advanced degrees in writing at Rutgers University and in reading at Rowan University. He also spent a year writing fiction that, he says, is now at the back of a drawer waiting to be discovered and acclaimed posthumously. While in school, he supported himself by working as a truck driver, a machinist, a battery assembler, a hospital attendant, and an apple packer. John now lives with his wife, Judith Nadell, near Philadelphia. In addition to his wife and Philly sports teams, his passions include reading and turning on nonreaders to the pleasure and power of books. Through Townsend Press, his educational publishing company, he has developed the nonprofit Townsend Library, a collection of more than a hundred new and classic stories.J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison. He has won many awards for his contributions through research, textbooks, and education.

James H. Donnelly, Jr. Is the Turner Professor in the College of Business and Economics, Univ. of Kentucky. Research areas include marketing and banking.

Essentials of Marketing Management
Introduction
Strategic Planning and the Marketing Management Process
Marketing Information, Research, and Understanding the Target Market
Marketing Research: Process and Systems for Decision Making
Consumer Behavior
Business, Government, and Institutional Buying
Market Segmentation
The Marketing Mix
Product and Brand Strategy
New Product Planning and Development
Integrated Marketing Communications
Personal Selling, Relationship Building, and Sales Management
Distribution Strategy
Pricing Strategy
Marketing in Special Fields
The Marketing of Services
Global Marketing
Analyzing Marketing Problems and Cases
Financial Analysis For Marketing Decisions
Internet Exercises and Sources Of Marketing Information
- Internet Exercises
- Internet Sources of Marketing Information
Marketing Management Cases
Market Opportunity Analysis
Product Strategy
Promotion Strategy
Distribution Strategy
Pricing Strategy
Social and Ethical Issues in Marketing Management
Strategic Marketing Cases
Developing Marketing Plans

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