Retailing Management

Name: Retailing Management
Price: 3.02 USD
Availability: InStock
ISBN: 9780073530024

ISBN-10: 0073530026

ISBN-13: 9780073530024

Edition: 8th 2012

Authors: Michael Levy, Barton A. Weitz

List price: $106.99

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Description:

Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

Book details

List price: $106.99
Edition: 8th
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 1/19/2011
Binding: Hardcover
Pages: 704
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.608
Language: English




The World of Retailing



Introduction to the World of Retailing



Types of Retailers



Multichannel Retailing



Customer Buying Behavior



Retailing Strategy



Retail Market Strategy



Financial Strategy



Retail Locations



Retail Site Location



Human Resource Management



Information Systems and Supply Chain Management



Customer Relationship Management



Merchandise Management



Managing the Merchandise Planning Process



Buying Merchandise



Retail Pricing



Retail Communication Mix



Store Management



Managing the Store



Store Layout, Design, and Visual Merchandising



Customer Service