Retailing Management

ISBN-10: 0073530026

ISBN-13: 9780073530024

Edition: 8th 2012

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Description: Retailing is a high tech, global, growth industry that provides challenging and rewarding career opportunities for college graduates. This book and its corresponding tools and exercises were written to expose students to the excitement of retailing and prepare them for a career in retailing and related fields.

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Book details

List price: $106.99
Edition: 8th
Copyright year: 2012
Publisher: McGraw-Hill Higher Education
Publication date: 1/19/2011
Binding: Hardcover
Pages: 704
Size: 8.75" wide x 10.75" long x 1.00" tall
Weight: 3.938
Language: English

The World of Retailing
Introduction to the World of Retailing
Types of Retailers
Multichannel Retailing
Customer Buying Behavior
Retailing Strategy
Retail Market Strategy
Financial Strategy
Retail Locations
Retail Site Location
Human Resource Management
Information Systems and Supply Chain Management
Customer Relationship Management
Merchandise Management
Managing the Merchandise Planning Process
Buying Merchandise
Retail Pricing
Retail Communication Mix
Store Management
Managing the Store
Store Layout, Design, and Visual Merchandising
Customer Service
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