Business Marketing Connecting Strategy, Relationships, and Learning

ISBN-10: 0073529907
ISBN-13: 9780073529905
Edition: 4th 2009
List price: $231.67 Buy it from $26.16 Rent it from $22.28
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Description: Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable  More...

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Book details

List price: $231.67
Edition: 4th
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 1/25/2008
Binding: Hardcover
Pages: 704
Size: 8.25" wide x 10.00" long x 1.25" tall
Weight: 3.146

Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.

Business Markets and Business Marketing
Introduction to Business Marketing
The Character of Business Marketing
The Purchasing Function
Organizational Buyer Behavior
Foundations for Creating Value
Market Opportunities
Marketing Strategy
Weaving Marketing into the Fabric of the Firm
Business Marketing Programming
Developing and Managing Offerings
Business Marketing Channels
Creating Customer Dialogue
Communicating via Advertising, trade Shows, and PR
The One-To-One Media
Sales and Sales Management
Pricing & Negotiating for Value
Managing Programs and Customers
Evaluating Marketing Efforts
Customer Retention and Maximization Cases
Blue track Sourcing
Calox (A) (B)
Daynor Chemical Company
ExhibitsPlus
Fleury Equipment de Batiment
JC Decaux
Jewelmart.com
Lafarge-Aget
Li & Fung Limited
Little Tikes Commercial Play Systems
Materials Engineering and testing Laboratories
Outdoor Sporting Products
Pfizer Animal Health Products (A) (B)
Planktos Inc.
Strategic Marketing Insights
SPC Products
Three Rivers Optical
Whole Tree Energy

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