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Dynamics of Mass Communication

ISBN-10: 0073526193
ISBN-13: 9780073526195
Edition: 12th 2013
Authors: Joseph Dominick
List price: $128.99 Buy it from $41.59 Rent it from $15.98
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Description: Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and non-majors alike.Dynamics of Mass Communicationtakes a  More...

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Book details

List price: $128.99
Edition: 12th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 4/1/2012
Binding: Paperback
Pages: 496
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.014
Language: English

Well-known for its balanced approach to media industries and professions,Dynamics of Mass Communicationoffers a lively, thorough, and objective introduction for mass communication majors and non-majors alike.Dynamics of Mass Communicationtakes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.

Joseph R. Dominick received his undergraduate degree from the University of Illinois and his Ph.D. from Michigan State University in 1970. He taught for four years at Queens College of the City University of New York before coming to the College of Journalism and Mass Communication at the University of Georgia where, from 1980 to 1985, he served as head of the Radio-TV-Film Sequence. Dr. Dominick is the author of three books in addition to The Dynamics of Mass Communication and has published more than thirty articles in scholarly journals. From 1976 to 1980, Dr. Dominick served as editor of the Journal of Broadcasting. He has received research grants from the National Association of Broadcasters and from the American Broadcasting Company and has consulted for such organizations as the Robert Wood Johnson Foundation and the American Chemical Society.

The Nature and History of Mass Communication
Communication: Mass and Other Forms
Perspectives on Mass Communication
Historical and Cultural Context
Media
The Internet and Social Media
Newspapers
Magazines
Books
Radio
Sound Recording
Motion Pictures
Broadcast Television
Cable, Satellite and Internet Television
Specific Media Professions
News Gathering and Reporting
Public Relations
Advertising
Regulation of the Mass Media
Formal Controls: Laws, Rules, Regulations
Ethics and Other Informal Controls
Impact of the Media
Social Effects of Mass Communication
Glossary
Photo Credits
Index

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