Management Communication Text and Cases

ISBN-10: 0073525057
ISBN-13: 9780073525051
Edition: 3rd 2008 (Revised)
List price: $171.00 Buy it from $97.20
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Description: Designed for managerial communication courses at MBA level and executive training courses, this text comprehensively covers the full range of communication issues a manager will face in the coming decade, and includes end-of-chapter case studies.

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Book details

List price: $171.00
Edition: 3rd
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 1/19/2007
Binding: Paperback
Pages: 312
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.518
Language: English

Designed for managerial communication courses at MBA level and executive training courses, this text comprehensively covers the full range of communication issues a manager will face in the coming decade, and includes end-of-chapter case studies.

Principles of Effective Communication
Foundations of Management Communication
Setting Goals
Case: Yellowtail Marine, Inc.
Audience Analysis
Case: Weymouth Steel Corporation
Point of View
Case: Smith Financial Corporation
Message: Content and Argument
Case: Cuttyhunk Bank (A)
Structure
Case: McGregors Ltd.Department Store
Choosing Media
Case: The Timken Company
Style and Tone
Case: Vanrex, Inc.
Applications
Giving and Receiving Feedback
Case: Bailey and Wick
Managing Meetings
Case: Lincoln Park Redevelopment Project
Communicating Change
Case: Hammermill Paper Company
Communicating with External Audiences
Oxford Energy
NutraSweet
Diversity and Intercultural Communication
Reed-Watkins Pharmaceuticals
International Oil
Personal and Corporate Ethics
Hal of Erhardt & Company: One Audit Senior’s Dilemma
McArthur Place
Electronic Communication
The E-Mail Encounter
Unifone Communications
Technique
Effective Writing
Effective Speaking
Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course
Appendix
Dotsworth Press
Fair is Fair, Isn’t it?

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