Management Communication Text and Cases

Name: Management Communication Text and Cases
Availability: InStock
ISBN: 9780073525051

ISBN-10: 0073525057

ISBN-13: 9780073525051

Edition: 3rd 2008 (Revised)

Authors: Michael E. Hattersley, Linda M. McJannet

List price: $107.74

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Description:

Designed for managerial communication courses at MBA level and executive training courses, this text comprehensively covers the full range of communication issues a manager will face in the coming decade, and includes end-of-chapter case studies.

Book details

List price: $107.74
Edition: 3rd
Copyright year: 2008
Publisher: McGraw-Hill Education
Publication date: 1/19/2007
Binding: Paperback
Pages: 312
Size: 7.50" wide x 9.00" long x 0.50" tall
Weight: 1.210
Language: English




Principles of Effective Communication



Foundations of Management Communication



Setting Goals


Case: Yellowtail Marine, Inc.



Audience Analysis


Case: Weymouth Steel Corporation



Point of View


Case: Smith Financial Corporation



Message: Content and Argument


Case: Cuttyhunk Bank (A)



Structure


Case: McGregors Ltd.Department Store



Choosing Media


Case: The Timken Company



Style and Tone


Case: Vanrex, Inc.



Applications



Giving and Receiving Feedback


Case: Bailey and Wick



Managing Meetings


Case: Lincoln Park Redevelopment Project



Communicating Change


Case: Hammermill Paper Company



Communicating with External Audiences



Oxford Energy



NutraSweet



Diversity and Intercultural Communication



Reed-Watkins Pharmaceuticals



International Oil



Personal and Corporate Ethics



Hal of Erhardt & Company: One Audit Senior’s Dilemma



McArthur Place



Electronic Communication



The E-Mail Encounter



Unifone Communications



Technique



Effective Writing






Effective Speaking


Style manual on speaking, use of graphics, and group presentation to be cross referenced throughout the course


Appendix



Dotsworth Press



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