Understanding Business

ISBN-10: 007352459X
ISBN-13: 9780073524597
Edition: 10th 2013
List price: $312.00 Buy it from $3.60
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Description: Understanding Businessby Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and  More...

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Book details

List price: $312.00
Edition: 10th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 1/5/2012
Binding: Hardcover
Pages: 800
Size: 8.50" wide x 11.00" long x 1.25" tall
Weight: 4.070

Understanding Businessby Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through focus groups, symposia, as well as extensive reviewing of both text and key ancillaries, we have heard the stories of more than 600 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike,Understanding Businessleads the way.

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