Seeing Is Believing

Name: Seeing Is Believing
Price: 5.47 USD
Availability: InStock
ISBN: 9780073512020

ISBN-10: 0073512028

ISBN-13: 9780073512020

Edition: 4th 2012

Authors: Arthur Berger

List price: $85.90

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $5.47

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

Seeing is Believing: An Introduction to Visual Communicationuses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also…

Book details

List price: $85.90
Edition: 4th
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 1/24/2011
Binding: Paperback
Pages: 288
Size: 7.25" wide x 8.75" long x 0.50" tall
Weight: 0.924
Language: English



Introduction: Image and Imagination



Seeing Is Believing



How We See



Elements of Visual Communication



Typography and Graphic Design: Tools of Visual Communication



Photography: The Captured Moment



Film: The Moving Image



Television: The Ever-Changing Mosaic



Comics, Cartoons, and Animation: The Development of An Art Form



Computers and Graphics: Wonders from the Image-Maker


Glossary


Selected Annotated Bibiliography


References


Illustration Credits


Names Index


Subjects Index