Seeing Is Believing

ISBN-10: 0073512028

ISBN-13: 9780073512020

Edition: 4th 2012

Authors: Arthur Berger
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Description: Seeing is Believing: An Introduction to Visual Communicationuses semiotic theory, psychoanalytic theory and other theories to deal with various aspects of visual communication in an accessible, interesting and entertaining book. It has many new images that reflect the topics discussed in the book and a number of discussion of relevant topics such as postmodernism, tattoos, facial expression, neuromarketing, advertising and persuasion, cultural codes, typographic theory, photograph and landscape, photography and narcissism, digital photography and oil painting, dreams and a rewritten chapter on computers that deals with videogames and social media among other things. The author has also included a number of new drawings he made.

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Book details

List price: $85.90
Edition: 4th
Copyright year: 2012
Publisher: McGraw-Hill Companies, The
Publication date: 1/24/2011
Binding: Paperback
Pages: 288
Size: 7.25" wide x 8.75" long x 0.50" tall
Weight: 1.188
Language: English

Introduction: Image and Imagination
Seeing Is Believing
How We See
Elements of Visual Communication
Typography and Graphic Design: Tools of Visual Communication
Photography: The Captured Moment
Film: The Moving Image
Television: The Ever-Changing Mosaic
Comics, Cartoons, and Animation: The Development of An Art Form
Computers and Graphics: Wonders from the Image-Maker
Glossary
Selected Annotated Bibiliography
References
Illustration Credits
Names Index
Subjects Index
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*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

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