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Communication Research Asking Questions, Finding Answers

ISBN-10: 0073406767
ISBN-13: 9780073406763
Edition: 3rd 2011
Authors: Joann Keyton
List price: $206.67 Buy it from $18.61
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Description: This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from ones research questions and hypotheses; thus, the text  More...

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Book details

List price: $206.67
Edition: 3rd
Copyright year: 2011
Publisher: McGraw-Hill Companies, The
Publication date: 3/1/2010
Binding: Hardcover
Pages: 432
Size: 7.50" wide x 9.25" long x 0.75" tall
Weight: 2.068

This text covers basic research issues and both quantitative and qualitative approaches to communication research. The guiding principle of the text is that methodological choices arise from ones research questions and hypotheses; thus, the text focuses first on the research process, and then discusses the methodological tools for understanding and conducting basic communication research projects. In the third edition, every chapter includes examples based on research from 2002 and thereafter, and revisions improve the balance of quantitative and qualitative research perspectives as well as of data collection and analytical procedures.

Joann Keyton (Ph.D., The Ohio State University, 1987) is Professor of Communication at North Carolina State University. Specializing in group and organizational communication, her current research interests are relationship issues and interdisciplinary collaboration in organizational teams, the communication processes that constitute work, organizational culture, and sexual harassment. Her research has been published in Business Communication Quarterly, Communication Theory, Group Dynamics, Human Factors, Journal of Applied Communication Research, Journal of Leadership and Organizational Studies Management Communication Quarterly, Small Group Research, Southern Journal of Communication, Western Journal of Communication, and Communication Yearbook and numerous edited collections. She has published texts on group communication (Oxford) and research methods (McGraw-Hill), as well as an organizational communication case book (with Pam Shockley-Zalabak; Oxford). Professor Keyton has served on the editorial boards of Communication Monographs, Communication Studies, Journal of Applied Communication Research, Small Group Research, and Southern Communication Journal. She served as editor of the Journal of Applied Communication Research, volumes 31?33; and was the founding editor of Communication Currents, volumes 1-5. She currently serves as editor of Small Group Research.

Research Basics
Introduction to Research in Communication
The Research Process -- Getting Started
Introduction to Quantitative Research
Introduction to Qualitative Research
Research Ethics
Quantitative Communication Research
Measurement
Sampling, Significance Levels, and Hypothesis Testing
Quantitative Research Designs
Surveys and Questionnaires
Descriptive Statistics
Testing for Differences
Testing for Relationships
Quantitative Analysis of Texts
Qualitative Communication Research
Designing Qualitative Research
Qualitative Methods of Data Collection
Analyzing Qualitative Data
Reading and Writing Research Reports
Reading and Writing the Quantitative Research Report
Reading and Writing the Qualitative Research Report
Personal Report of Communication Apprehension
Formulas and Steps for Statistical Calculation
Random Numbers Table
Sample Protocol for Experimental Study
Glossary
Index
At the end of each chapter:
Summary
Key Terms

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