List price: $290.00Edition: 5thCopyright year: 2012Publisher: McGraw-Hill Higher EducationPublication date: 5/5/2011Binding: HardcoverPages: 432Size: 7.50" wide x 9.25" long x 1.00" tall Weight: 1.782Language: English
Steven Eppinger (Cambridge, MA) teaches at the Alfred P. Sloan School of Management at MIT.
Karl Ulrich (Philadelphia, PA) is a faculty member at the Wharton School of Business, University of Pennsylvania.
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