Marketing

Name: Marketing
Price: 7.25 USD
Availability: InStock
ISBN: 9780073404721

ISBN-10: 0073404721

ISBN-13: 9780073404721

Edition: 9th 2009

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

List price: $193.00

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Description:

Marketing, 9/eby Kerin, Hartley and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty—from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Book details

List price: $193.00
Edition: 9th
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 3/20/2008
Binding: Hardcover
Pages: 784
Size: 9.00" wide x 11.00" long x 1.25" tall
Weight: 4.048
Language: English