Marketing Research

ISBN-10: 0073404705
ISBN-13: 9780073404707
Edition: 4th 2009 (Revised)
List price: $195.00
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $195.00
Edition: 4th
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 10/31/2008
Binding: Hardcover
Pages: 720
Size: 8.25" wide x 10.25" long x 1.25" tall
Weight: 3.278
Language: English

This book takes an application-oriented approach and provides a balance between primary and secondary information and the techniques and methods that underpin these two types of data.

Dr. Joe Hair is Founder and Senior Scholar of the Doctoral Degree in Business Administration, Coles College, Kennesaw State University, USA. He previously held the Copeland Endowed Chair of Entrepreneurship and was Director, Entrepreneurship Institute, Ourso College of Business Administration, Louisiana State University. He has authored over 40 books, including Multivariate Data Analysis, Prentice-Hall, 7 th edition, 2010 (cited 22,000+ times); Marketing, South-Western Publishing Company, 12 th edition 2012; Essentials of Business Research Methods, M.E. Sharpe, 2011; Research Methods for Business, Wiley, 2007; and Essentials of Marketing Research, McGraw-Hill/Irwin, 3 rd edition 2013. He also has published numerous articles in scholarly journals such as the Journal of Marketing Research, Journal of Academy of Marketing Science, Journal of Business/Chicago, Journal of Advertising Research, Journal of Business Research, Journal of Long Range Planning, Journal of Marketing Theory and Practice, International Marketing Review, Journal of Experimental Education, Business Horizons, Journal of Retailing, Multivariate Behavioral Research, and others. He was recognized as the 2011 Academy of Marketing Science Marketing Educator of the year. He often presents seminars on research techniques, multivariate data analysis and marketing issues for organizations in Europe, Australia and other locations outside the U.S.

The Role and Value of Marketing Research
Marketing Research and Managerial Decision Making
Overview of the Research Process and Research Proposals
Information Driven Technology and the Research Process
Market Intelligence and Database Research
Designing Marketing Research Projects
Secondary Research: Designs, Searches and Sources
Exploratory Research using Qualitative and Observation Methods
Analyzing and Reporting Qualitative Research
Descriptive Research Designs Using Surveys
Causal Research Designs and Test Markets
Designing and Conducting Surveys Chapter 10 Sampling: Theories, Designs, and Plans
Overview Measurement: Construct Development and Scaling
Advanced Measurement Designs for Survey Research
Questionnaire Designs: Concepts and Issues
Data Preparation, Analysis, and Reporting Results
Preparing Survey Data for Analysis
Data Analysis: Testing for Significant Differences
Data Analysis: Testing for Associations
Overview of Multivariate Analysis Methods
Preparing and Presenting Marketing Research Reports

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×