Business and Administrative Communication

ISBN-10: 0073403180
ISBN-13: 9780073403182
Edition: 10th 2013
List price: $145.99 Buy it from $0.59 Rent it from $20.90
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Description: The tenth edition ofBusiness and Administrative Communicationis a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it  More...

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Book details

List price: $145.99
Edition: 10th
Copyright year: 2013
Publisher: McGraw-Hill Education
Publication date: 2/1/2012
Binding: Hardcover
Pages: 768
Size: 8.50" wide x 10.75" long x 1.25" tall
Weight: 4.290
Language: English

The tenth edition ofBusiness and Administrative Communicationis a true leader in the business communication field. It is described as flexible, specific, interesting, comprehensive, and up-to-date. Unique among business communications textbooks, it focuses on the rhetorical emphases of audience, purpose, and context to allow communicators to shape their messages more appropriately to all channels and for all purposes.Beyond covering the broad scope of topics in all forms of business communication, this text uses a student-friendly writing style and strong design elements to hold students’ attention. Real-world examples and real business applications underscore the relevance and importance of the material to the business communication students’ academic and career work. The tenth edition also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title.

Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and resarch methods. She has also taught at Texas A&M University and the University of Illinois at Urbana. She received her BA from DePauw University and her MC and PhD from the University of Illinois at Urbana.She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication. From 1997 - 2000, she edited ABC's Journal of Business Communication.

The Building Blocks of Effective Messages
Succeeding in Business Communication
Adapting Your Message to Your Audience
Building Goodwill
Navigating the Business Communication Environment
The Communication Process
Planning, Composing, and Revising
Designing Documents
Communicating across Cultures
Working and Writing in Teams
Basic Business Messages
Sharing Informative and Positive Messages with Appropriate Technology
Delivering Negative Messages
Crafting Persuasive Messages
The Job Hunt
Building Rsums
Writing Job Application Letters
Interviewing, Writing Follow-Up Messages, and Succeeding in the Job
Proposals and Reports
Planning and Researching Proposals and Reports
Creating Visuals and Data Displays
Writing Proposals and Progress Reports
Analyzing Information and Writing Reports
Making Oral Presentations
Formatting Letters, Memos, and E-Mail Messages
Writing Correctly
Citing and Documenting Sources
Formatting a Scannable Resume

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