Business Communication Building Critical Skills

ISBN-10: 0073403156
ISBN-13: 9780073403151
Edition: 5th 2011
List price: $72.99 Buy it from $23.09
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Book details

List price: $72.99
Edition: 5th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 11/1/2010
Binding: Paperback
Pages: 576
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 2.992
Language: English

Kitty O. Locker was an Associate Professor of English at The Ohio State University, where she taught courses in workplace discourse and resarch methods. She has also taught at Texas A&M University and the University of Illinois at Urbana. She received her BA from DePauw University and her MC and PhD from the University of Illinois at Urbana.She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication. From 1997 - 2000, she edited ABC's Journal of Business Communication.

Building Blocks for Effective Messages
Business Communication, Management, and Success
Adapting Your Message to Your Audience
Communicating Across Cultures
Planning, Writing, and Revising
Designing Documents, Slides, and Screens
Creating Goodwill
You-Attitude
Positive Emphasis
Reader Benefits
Letters, Memos, and E-Mail Messages
Formats for Letters and Memos
Informative and Positive Messages
Negative Messages
Persuasive Messages
E-Mail Messages
Polishing Your Writing
Editing for Grammar and Punctuation
Choosing the Right Word
Revising Sentences and Paragraphs
Interpersonal Communication
Listening
Working and Writing in Teams
Planning, Conducting, and Recording Meetings
Making Oral Presentations
Research, Reports, and Visuals
Proposals and Progress Reports
Finding, Analyzing, and Documenting Information
Short Reports
Long Reports
Using Visuals
Job Hunting
Researching Jobs
R�sum�s
Job Application Letters
Job Interviews
Follow-Up Letters and Calls and Job Offers

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