Entrepreneurship A Small Business Approach

ISBN-10: 0073403113
ISBN-13: 9780073403113
Edition: 2011
List price: $42.99 Buy it from $3.00
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Description: Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout it puts the student  More...

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Book details

List price: $42.99
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 2/1/2010
Binding: Paperback
Pages: 368
Size: 8.25" wide x 11.00" long x 0.50" tall
Weight: 1.606

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout it puts the student in the roles of financial analyst, marketer, and business owner in order to find solutions. With a solid emphasis on research and the most current environmental conditions in small businesses, and the authors' backgrounds in strategy, this text provides a solid foundation in entrepreneurship and small business.

Laying the Groundwork for Small Business
Introduction
Individuals and Small Business Start-Ups
Business Idea Generation and Initial Evaluation
Due Diligence on The Business Idea
External Analysis
Business Mission and Strategy
Analyzing Cash Flow and Other Financial Information
Establishing the Business
Establishing the Legal Foundation
Establishing Operations
Financing and Accounting
Building the Business
Human Resource Management
Marketing
Financial Analysis
Other Issues
Exit/Harvest/Turnaround
Franchising and Purchasing an Existing Business
Appendix
Glossary
References
Credits
Index

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