Entrepreneurship A Small Business Approach

Name: Entrepreneurship A Small Business Approach
Price: 5.51 USD
Availability: InStock
ISBN: 9780073403113

ISBN-10: 0073403113

ISBN-13: 9780073403113

Edition: 2011

Authors: Charles E. Bamford, Garry D. Bruton

List price: $42.99

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Description:

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout it puts the student in the roles of financial analyst, marketer, and business owner in order to find solutions. With a solid emphasis on research and the most current environmental conditions in small businesses, and the authors' backgrounds in strategy, this text provides a solid foundation in entrepreneurship and small business.

Book details

List price: $42.99
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 2/1/2010
Binding: Paperback
Pages: 368
Size: 8.25" wide x 11.00" long x 0.50" tall
Weight: 1.606
Language: English




Laying the Groundwork for Small Business



Introduction



Individuals and Small Business Start-Ups



Business Idea Generation and Initial Evaluation



Due Diligence on The Business Idea



External Analysis



Business Mission and Strategy



Analyzing Cash Flow and Other Financial Information



Establishing the Business



Establishing the Legal Foundation



Establishing Operations



Financing and Accounting



Building the Business



Human Resource Management



Marketing



Financial Analysis



Other Issues



Exit/Harvest/Turnaround



Franchising and Purchasing an Existing Business


Appendix


Glossary


References


Credits


Index