Modern Competitive Strategy

ISBN-10: 0073381381
ISBN-13: 9780073381381
Edition: 3rd 2009
Authors: Gordon Walker
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Description: Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in  More...

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Book details

List price: $195.67
Edition: 3rd
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 12/9/2008
Binding: Paperback
Pages: 352
Size: 7.50" wide x 9.25" long x 0.50" tall
Weight: 1.606
Language: English

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

What Is Strategy?
Strategic Planning and Decision Making
Competitive Advantage
Industry Analysis
Competing Over Time
Strategy Execution
Vertical Integration and Outsourcing
Partnering
Global Strategy
Modern Competitive Strategy
Managing the Multi-business Firm
Corporate Governance

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