Introduction to Mass Communication Media Literacy and Culture

ISBN-10: 0073378909
ISBN-13: 9780073378909
Edition: 6th 2010
Authors: Stanley J. Baran
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Book details

List price: $137.00
Edition: 6th
Copyright year: 2010
Publisher: McGraw-Hill Companies, The
Publication date: 1/12/2009
Binding: Paperback
Pages: 528
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 2.288
Language: English

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

Laying the Groundwork
Mass Communication, Culture, and Media Literacy
The Evolving Mass Communication ProcessPart Two: Media, Media Industries, and Media Audiences
Books
Newspapers
Magazines
Film
Radio, Recording, and Popular Music
Television, Cable, and Mobile Video
Video Games
The Internet and the World Wide WebPart Three: Supporting Industries
Public Relations
AdvertisingPart Four: Mass-Mediated Culture in the Information Age
Theories and Effects of Mass Communication
Media Freedom, Regulation, and Ethics
Global Media
Glossary
References
Credits
Index

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