Public Relations The Profession and the Practice

Name: Public Relations The Profession and the Practice
Price: 35.3 USD
Availability: InStock
ISBN: 9780073378879

ISBN-10: 0073378879

ISBN-13: 9780073378879

Edition: 3rd 2009

Authors: Dan L. Lattimore, Otis W. Baskin, Suzette T. Heiman, Elizabeth L. Toth

List price: $210.33

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Description:

Coverage of global markets, new technologies, and multiculturalism throughout make this dynamic text the cutting-edge choice for public relations courses. Accompanied by unique, free online video interviews of leaders in the public relations field, the text presents and explains in a personal, jargon-free style the fundamental tools of public relations practice, providing a multi-disciplinary understanding of the emerging trends within the field. ..Critical changes in society and technology lend importance to the increasing emphasis in the management function of public relations. While traditional media is still the foundation of public communication, the new social media now provides a…

Book details

List price: $210.33
Edition: 3rd
Copyright year: 2009
Publisher: McGraw-Hill Companies, The
Publication date: 11/18/2008
Binding: Paperback
Pages: 456
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 1.738
Language: English




The Profession



The Nature of Public Relations



The History of Public Relations



A Theoretical Basis for Public Relations



Law and Ethics



The Process



Research: Understanding Public Opinion



Strategic Planning for Public Relations Effectiveness



Action and Communication



Evaluating Public Relations Effectiveness



The Publics



Media Relations



Employee Communication



Community Relations



Consumer Relations and Marketing



Investor Relations



The Practice



Public Affairs: Relations with Government



Public Relations in Nonprofit Organizations



Corporate Public Relations



Technological, Global, and Organizational Issues in Public Relations



Writing A-1



Speechmaking by Dan Reines