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| Laying the Groundwork for Small Business | |
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| Introduction | |
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| Why Start a Business? | |
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| A Brief History of Small Business in the United States | |
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| What Is a Small Business? | |
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| The History of Personal Training | |
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| Individuals and Small Business Start-Ups | |
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| Evaluating Your Entrepreneurial Orientation | |
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| Triggers for Starting a Business | |
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| Supports | |
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| Specialization | |
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| Personal Training as a Business | |
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| Business Idea Generation and Initial Evaluation | |
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| Generating Business Ideas | |
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| Opportunity Identification | |
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| Choosing a Business | |
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| Due Diligence On the Business Idea | |
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| Thinking Competitively | |
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| Redefining Your Industry | |
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| Defining Your Customers | |
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| Developing the Information for the External Analysis of Competitors | |
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| Developing a Competitive Map | |
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| Additional Issues for External Analysis | |
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| Competitive Advantage | |
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| Business Mission and Strategy | |
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| Mission Statements | |
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| Sustainable Competitive Advantage | |
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| Develop a List of Your Business's Assets and Capabilities | |
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| Split the List into Standard and Extraordinary | |
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| Assets | |
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| Evaluate Competitiveness of Extraordinary Resources/Capabilities | |
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| Strategy | |
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| Your Financial Fitness | |
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| Understanding Cash Flow | |
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| Developing Cash Flow Statements | |
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| Other Financial Tools | |
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| Establishing the Business | |
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| The Legalities of Your Personal Training Business | |
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| Forms of Business | |
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| Independent Contractor Status | |
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| Contracts | |
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| Leases | |
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| Regulations | |
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| The Standard of Care and Scope of Practice | |
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| Insurance | |
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| The Legal System and Fitness Facility and Personal Training Businesses | |
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| Establishing Operations | |
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| Location | |
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| Financing Considerations | |
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| Legitimacy | |
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| Quality | |
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| Technology | |
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| Equipment | |
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| Facility and Equipment Layout | |
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| User Space and Safety | |
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| Timing | |
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| Time Management | |
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| Financing and Accounting | |
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| Financial Foundation | |
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| Identification of Key Issues | |
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| Funding | |
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| Accounting | |
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| Taxes | |
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| Building the Business | |
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| Human Resource Management | |
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| What Is Human Resources? | |
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| Hiring Employees | |
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| Retaining Employees | |
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| Probation and Firing | |
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| Family Business | |
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| Marketing | |
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| Marketing Plan | |
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| Pricing | |
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| Promotion | |
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| Communication in Marketing | |
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| Retaining Clients | |
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| Sales Management | |
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| Other Issues | |
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| The Future of Your Fitness Business | |
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| Exit/Harvest | |
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| Steps in Selling a Business | |
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| Turnaround | |
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| Closing the Business | |
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| Franchising and Purchasing an Existing Business | |
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| Basics of Franchising | |
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| Buying a Franchise | |
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| Buying an Existing Business | |