Business Management for the Personal Fitness Trainer

ISBN-10: 0073377082

ISBN-13: 9780073377087

Edition: 2013

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Description: Business Management for the Personal Fitness Traineris a handbook for fitness professionals who have entertained the idea of going out on their own and starting their own business. It serves as an entrepreneurial tool to help fitness professionals expand their knowledge and to develop an understanding of the necessary elements in designing, starting, and managing a small business in the fitness industry. It walks through the fundamentals of small business and notes how these apply to the fitness industry. From choosing an idea for a business and developing a business plan to the legal, financial, and operational considerations of opening and running a business, this book is your guide to building a fitness business.

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Book details

List price: $60.99
Copyright year: 2013
Publisher: McGraw-Hill Higher Education
Publication date: 2/1/2012
Binding: Paperback
Pages: 416
Size: 8.75" wide x 11.00" long x 0.50" tall
Weight: 1.584
Language: English

A book so controversial that the author has had to change every name... including her own.

Laying the Groundwork for Small Business
Why Start a Business?
A Brief History of Small Business in the United States
What Is a Small Business?
The History of Personal Training
Individuals and Small Business Start-Ups
Evaluating Your Entrepreneurial Orientation
Triggers for Starting a Business
Personal Training as a Business
Business Idea Generation and Initial Evaluation
Generating Business Ideas
Opportunity Identification
Choosing a Business
Due Diligence On the Business Idea
Thinking Competitively
Redefining Your Industry
Defining Your Customers
Developing the Information for the External Analysis of Competitors
Developing a Competitive Map
Additional Issues for External Analysis
Competitive Advantage
Business Mission and Strategy
Mission Statements
Sustainable Competitive Advantage
Develop a List of Your Business's Assets and Capabilities
Split the List into Standard and Extraordinary
Evaluate Competitiveness of Extraordinary Resources/Capabilities
Your Financial Fitness
Understanding Cash Flow
Developing Cash Flow Statements
Other Financial Tools
Establishing the Business
The Legalities of Your Personal Training Business
Forms of Business
Independent Contractor Status
The Standard of Care and Scope of Practice
The Legal System and Fitness Facility and Personal Training Businesses
Establishing Operations
Financing Considerations
Facility and Equipment Layout
User Space and Safety
Time Management
Financing and Accounting
Financial Foundation
Identification of Key Issues
Building the Business
Human Resource Management
What Is Human Resources?
Hiring Employees
Retaining Employees
Probation and Firing
Family Business
Marketing Plan
Communication in Marketing
Retaining Clients
Sales Management
Other Issues
The Future of Your Fitness Business
Steps in Selling a Business
Closing the Business
Franchising and Purchasing an Existing Business
Basics of Franchising
Buying a Franchise
Buying an Existing Business
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