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Business Driven Technology

ISBN-10: 0073376744
ISBN-13: 9780073376745
Edition: 3rd 2009
List price: $177.50 Buy it from $3.00 Rent it from $20.90
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Description: Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first  More...

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Book details

List price: $177.50
Edition: 3rd
Copyright year: 2009
Publisher: McGraw-Hill Higher Education
Publication date: 3/13/2008
Binding: Hardcover
Pages: 640
Size: 9.00" wide x 11.00" long x 1.00" tall
Weight: 3.696
Language: English

Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs

Paige Baltzan is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Paige holds a B.S.B.A from Bowling Green State University and an M.B.A. from the University of Denver. Paige’s primary concentration focuses on object-oriented technologies and systems development methodologies. Paige has been teaching Systems Analysis and Design, Telecommunications and Networking, and Software Engineering at the University of Denver for the past three years. Paige has published supplemental materials for several McGraw-Hill publications including Using Information Technology. Paige lives in Lakewood, Colorado, with her husband, Tony and daughter, Hannah.

Amy Phillips is a professor in the Department of Information Technology and Electronic Commerce in the Daniels College of Business at the University of Denver. Amy has a B.S. degree in Environmental Biology and a M.Ed. degree in Educational Technology. She has been teaching for more than 18 years: 5 years in public secondary education and 13 years in higher education. Amy has also been an integral part of both the academic and administrative functions within the higher education systems in Colorado and New Hampshire. Amy’s main concentration revolves around database driven Web sites focusing on dynamic Web content. She has just finished writing her first book, Internet Explorer 6.0 with Stephen Haag and James Perry. This book is part of the well-received I-Series from McGraw Hill.

Business Driven Technology
Identifying Competitive Advantages
Strategic Initiatives for Implementing Competitive Advantages
Measuring the Success of Strategic Initiatives
Organizational Structures that Support Strategic Initiatives
Valuing Organizational Information
Storing Organizational Information - Databases
Accessing Organizational Information - Data Warehouse
Enabling the Organization - Decision Making
Extending the Organization - Supply Chain Management
Building a Customer-Centric Organization - Customer Relationship Management
Integrating the Organization from End-to-End - Enterprise Resource Planning
Creating Innovative Organizations
E-Business
Creating Collaborative Partnerships
Integrating Wireless Technology in Business
Building Software to Support an Agile Organization
Outsourcing in the 21st Century
Developing a 21st Century Organization
Business Plug-Ins
Business Basics
Business Process
Hardware and Software
Enterprise Architectures
Networks, Telecommunications, and Wireless Computing
Information Security
Ethics
Supply Chain Management
Customer Relationship Management
Enterprise Resource Planning
E-Business Models
Emerging Trends and Technology
Strategic Outsourcing
Systems Development
Project Management
Technical Plug-Ins
Personal Productivity Using it (OLC only)
Basic Skills Using Excel (OLC only)
Problem Solving Using Excel (OLC only)
Decision Making Using Excel (OLC only)
Designing Database Applications (OLC only)
Basic Skills Using Access (OLC only)
Problem Solving Using Access (OLC only)
Decision Making Using Access (OLC only)
Designing Web Pages (OLC only)
Creating Web Pages Using HTML (OLC only)
Creating Web Pages Using Dreamweaver (OLC only)
Creating Gantt Charts with Excel and Microsoft Project (OLC only)

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