Managerial Economics and Business Strategy

ISBN-10: 0073375683
ISBN-13: 9780073375687
Edition: 6th 2008
Authors: Michael R. Baye
List price: $175.94 Buy it from $20.02
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Description: Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make  More...

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Book details

List price: $175.94
Edition: 6th
Copyright year: 2008
Publisher: McGraw-Hill School Education Group
Publication date: 10/9/2007
Binding: Hardcover
Pages: 656
Size: 7.50" wide x 9.50" long x 1.00" tall
Weight: 2.816
Language: English

Baye's Managerial Economics and Business Strategy remains the best-selling managerial economics textbook. It was the first textbook to provide students with the tools from intermediate microeconomics, game theory, and industrial organization to make sound managerial decisions. Baye is known for his real-world examples, frontier research, inclusion of modern topics not found in other managerial books, as well as balanced coverage of traditional and modern microeconomic tools. The Sixth Edition retains all of these signature features, and it includes a number of new class-tested features. These include enhanced pedagogical features such as learning objectives, new and updated business applications, additional end-of-chapter problems, better prose, and updated data. Additionally, the Time Warner Case, introduced last edition, is strengthened in the Sixth Edition with detailed teaching notes and nine additional end-of-case problems.

The Fundamentals of Managerial Economics
Market Forces: Demand and Supply
Quantitative Demand Analysis
The Theory of Individual Behavior
The Production Process and Costs
The Organization of the Firm
The Nature of Industry
Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Basic Oligopoly Models
Game Theory: Inside Oligopoly
Pricing Strategies for Firms with Market Power
The Economics of Information
Advanced Topics in Business Strategy
A Manager's Guide to Government in the Marketplace
Case Study: Challenges at Time Warner: A Case Study in Business Strategy
Table of Contents provided by Publisher. All Rights Reserved.

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