Business Research Methods

ISBN-10: 0073373702

ISBN-13: 9780073373706

Edition: 11th 2011

List price: $256.67
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Book details

List price: $256.67
Edition: 11th
Copyright year: 2011
Publisher: McGraw-Hill Higher Education
Publication date: 8/26/2010
Binding: Hardcover
Pages: 784
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 4.334
Language: English

Introduction to Business Research
Research in Business
How the Research Industry Works
Ethics in Business Research
Thinking Like a Researcher
The Research Process: An Overview
Clarifying the Research Question through Secondary Data and Exploration
Bibliographic Database Searches
Advanced Searches
The Design of Business Research
Research Design: An Overview
Qualitative Research
Observation Studies
Experiments
Surveys
Complex Experimental Designs
Test Markets
The Sources and Collection of Data
Measurement
Measurement Scales
Questionnaires and Instruments
Crafting Effective Measurement Questions
Pretesting Options and Discoveries
Sampling
Determining Sample Size
Analysis and Presentation of Data
Data Preparation and Description
Describing Data Statistically
Exploring, Displaying, and Examining Data
Hypothesis Testing
Measures of Association
Multivariate Analysis: An Overview
Presenting Insights and Findings: Written Reports
Presenting Insights and Findings: Oral Presentations
Case Index
Appendices:
Business Research Requests and Proposals (with Sample RFP)
Focus Group Discussion Guide
Nonparametric Significance Tests
Selected Statistical Tables
References and Readings
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