International Business The Challenge of Global Competition

ISBN-10: 0073346888

ISBN-13: 9780073346885

Edition: 11th 2008 (Revised)

List price: $239.67
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Description: International Business: The Challenge of Global Competition, 11th Edition, byBall, McCulloch, Geringer, Minor and McNettcontinues to be the most objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of five authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing –a claim no other text can make. In addition, each new copy ofInternational Business, 11eincludes access to CESIM –an interactive IB simulation developed for industry professionals. Ball, et al is the only textbook on the market which features access to CESIM. OnlyBall, McCulloch, Geringer, Minor and McNettcan offer a complete view of International Business as diverse as the backgrounds of business students.

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Book details

List price: $239.67
Edition: 11th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Publication date: 2/12/2007
Binding: Mixed Media
Pages: 623
Size: 8.50" wide x 10.75" long x 1.00" tall
Weight: 3.740
Language: English

Professor of Marketing and INternational Business

The Nature of International Business
The Rapid Change of International Business
International Trade and Foreign Direct Investment
Theories of International Trade and Investment
Cooperation Among Nations
Dynamics of International Institutions
Understanding the International Monetary System
International Environmental Forces
Cultural Forces
Natural Resources and Environmental Sustainability
Economic and Socioeconomic Forces
Political Forces
Legal Forces
Financial Forces
Labor Forces
The Organizational Environment
International Competitive Strategy
Assessing and Analyzing Markets
Entry Modes
Export and Import Practices
Marketing Internationally
Organizational Design and Control
Human Resource Management
Financial Management
Global Operations and Supply Chain Management
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