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| Overview | |
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| Introduction: Media in a Changing World | |
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| Chapter Opener: The Convergence Generation | |
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| Media Literacy | |
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| Media Criticism | |
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| Career Preparation | |
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| The Critic versus the Practitioner | |
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| Basic Terms | |
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| Media History | |
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| Understanding Today's Media Industries | |
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| American Dominance of World Media | |
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| Cultural Imperialism | |
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| Foreign Media in the United States | |
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| Reasons for Corporate Media Growth | |
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| Patterns of Ownership | |
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| Media and Governments around the World | |
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| Media and the Audience | |
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| Media Controversies | |
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| Impact Issues Deal with Media's Influence | |
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| Legal issues Deal with Media Law and Regulation | |
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| Ethical Issues Deal with the Morality of Media | |
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| The Interrelationship of Impact, Legal, and Ethical Issues | |
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| Milestones in Media History | |
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| Close-Up on History: Technology and Change: The Telegraph | |
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| Close-Up on Industry: Breaking info a Media Career | |
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| Close-Up on Controversy: The Many Meanings of Censorship | |
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| Media Conglomerates | |
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| Media Impact: Understanding Research and Effects | |
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| Chapter Opener: Grand Theft Auto Theory and Research | |
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| A Brief History of Media Research | |
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| Early Studies | |
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| Studies into the Effects of Television | |
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| Marshall McLuhan and Cultural Studies | |
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| Current Research | |
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| Understanding Today's Media Theory and Research | |
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| Social Science Perspectives | |
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| Cultural Studies | |
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| Media Theory: A Complex Whole | |
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| Controversies | |
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| Research versus Conventional Wisdom | |
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| Limitations of Research | |
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| The Industry's Response | |
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| Milestones in Media Research | |
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| Close-Up on History: Seduction of the Innocent: The Effects of Comic Books | |
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| Close-Up on Media Theory: Media's Influence on Language: Speaking the Previously Unspeakable | |
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| Close-Up on Controversy: Does Pop Culture Make Us Smarter? | |
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| The Print Industries | |
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| Books: The Durable Medium | |
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| Chapter Opener: Da Vinci Decoded | |
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| A Brief History of Books | |
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| Early Forms | |
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| The Printing Revolution | |
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| The Book in America | |
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| The Industrial Revolution | |
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| Paperback Books | |
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| Conglomeration and Globalization | |
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| New Forms of the Book | |
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| Understanding Today's Book Publishing Industry | |
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| Types of Books | |
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| The Players | |
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| Controversies | |
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| Book Censorship | |
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| The Blockbuster Syndrome | |
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| Milestones in Book Publishing | |
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| Close-Up on History: Books and Slavery | |
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| Close-Up on Industry: The Harry Potter Phenomenon | |
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| Close-Up on Controversy: A Victim of the Blockbuster Syndrome | |
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| Top Publishers of U.S. Books | |
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| Most Frequently Banned Books | |
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| Newspapers: Where Journalism Begins | |
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| Chapter Opener: Outrunning the Boulder | |
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| A Brief History of Newspapers | |
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| The First Newspapers | |
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| The Newspaper in Early America | |
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| Changes in the Concept of News | |
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| The Making of the Modern Press | |
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| Concentration into Chains | |
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| Leading the News Process | |
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| Changing Publication Patterns | |
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| Adapting to New Media | |
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| Understanding Today's Newspaper Industry | |
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| The Owners | |
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| The Newspapers | |
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| The Staff | |
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| Support Services | |
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| The Reader | |
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| Controversies | |
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| Concentration of Ownership | |
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| Lack of Diversity in the Newsroom | |
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| Other Controversies | |
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| Milestones in U.S. Newspaper History | |
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| Close-Up on History: The Yellow Kid | |
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| Close-Up on Industry: USA Today Changes the Face of Journalism | |
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| Close-Up on Controversy: The Power of the Independent Press | |
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| Top U.S. Newspaper Chains, by Daily Circulation | |
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| Largest U.S. Newspapers, by Daily Circulation | |
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| Magazines: The First of the Specialized Media | |
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| Chapter Opener: The Birth of Latina | |
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| A Brief History of Magazines | |
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| Magazine Evolution | |
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| General Interest Magazines | |
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| Mass Circulation Magazines | |
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| The Decline of General Interest Magazines | |
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| The Rise of Special Interest Magazines | |
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| Adapting to New Media | |
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| Global Endeavors | |
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| Understanding Today's Magazine Industry | |
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| Types of Magazines | |
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| The Players | |
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| Controversies | |
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| The Impact of Images | |
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| Truth and Accuracy | |
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| Editorial Independence | |
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| Marketing Schemes | |
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| Milestones in Magazine History | |
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| Close-Up on History: Ladies' Home Journal Invents the Modern Women's Magazine | |
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| Close-Up on Industry: The Changing Face of Teen Magazines | |
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| Close-Up on Controversy: Wal-Mart versus the Lads | |
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| Major Types of Consumer Magazines | |
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| Top Magazines by Revenue | |
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| Top Magazines by Circulation | |
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| Top Magazine Corporate Publishers | |
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| Where Magazines Are Sold | |
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| Top Magazine Covers | |
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| The Electronic Industries | |
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| Movies: Magic from the Dream Factory | |
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| Chapter Opener: The Monster That Ate the Movie Theater | |
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| A Brief History of Movies | |
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| Early Movie Technology | |
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| The Trust | |
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| The Move West | |
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| The Star System | |
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| Global Influence on the Art of Film | |
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| The Golden Age | |
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| Reacting to TV | |
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| Adapting to New Media | |
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| Global Dimensions | |
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| Understanding Today's Movie Industry | |
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| Production | |
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| Distribution | |
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| Exhibition | |
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| Controversies | |
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| Effects of Movie Viewing | |
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| Censorship | |
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| Milestones in Movie History | |
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| Close-Up on History: Best American Films | |
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| Close-Up on Industry: Just What Does a Producer Do? | |
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| Close-up on Controversy: Smoking in the Movies | |
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| Top Hollywood Studios | |
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| Greatest Screenplays of All Time | |
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| All-Time Worldwide Blockbusters | |
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| Recordings and the Music Industry: Copyright Battles, Format Wars | |
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| Chapter Opener: The iPod Revolution | |
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| A Brief History of Recording | |
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| Music in an Oral Culture | |
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| Early Recording Technology | |
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| An Industry Develops | |
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| Enter Radio | |
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| Stereo and High Fidelity | |
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| Rock and Roll | |
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| Rap and Hip-Hop | |
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| The Format Wars Intensify | |
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| Understanding Today's Recording Industry | |
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| The Major Labels: Global Goliaths | |
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| Independents: Developing Talent | |
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| The Players | |
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| Royalties and Performance Rights Organizations | |
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| Promotion | |
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| Distribution and Sales | |
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| The Audience | |
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| Controversies | |
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| The Effects | |
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| Censorship | |
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| Milestones in Recording History | |
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| Close-Up on History: Elvis Lives | |
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| Close-Up on Industry: Ani DiFranco and Righteous Babe Records | |
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| Close-Up on Controversy: The Shady World of Eminem | |
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| Major Music Labels | |
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| Top-Selling Albums of All Time | |
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| Radio: The Hits Keep Coming | |
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| Chapter Opener: Satellite Wars | |
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| A Brief History of Radio | |
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| Early Development | |
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| The First Broadcasters | |
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| The Rise of the Networks | |
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| Early Programming | |
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| The Golden Age of Radio | |
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| Reacting to TV | |
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| Concentration and Fragmentation | |
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| Digital Radio | |
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| Understanding Today's Radio Industry | |
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| Formats | |
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| Ratings | |
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| Industry Structure | |
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| Station Personnel | |
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| The Audience | |
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| Controversies | |
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| The Effects of Concentration | |
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| Homogenized Programming | |
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| Shock Radio | |
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| Hate Radio | |
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| Diversity and Censorship | |
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| Milestones in Radio History | |
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| Close-Up on History: The War of the Worlds and the Power of Radio | |
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| Close-Up on Industry: Has Public Radio Gone Commercial? | |
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| Close-Up on Controversy: Howard Stern's Public Parts | |
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| Major Radio Legislation | |
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| Top Formats by Audience Listening Preference | |
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| Largest Radio Group Owners | |
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| Radio Station Jobs | |
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| Television: Reflecting and Affecting Society | |
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| Chapter Opener: Humiliation TV | |
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| A Brief History of Television | |
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| Early Technology | |
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| Development of Technical Standards | |
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| The Rise of Network Television | |
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| Enter Cable | |
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| Emerging Networks | |
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| Adapting to New Technologies | |
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| Understanding Today's Television Industry | |
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| Delivery Systems | |
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| Program Providers | |
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| The Ratings | |
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| Controversies | |
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| The Nature of Programming | |
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| Parental Advisory Ratings | |
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| Excessive Viewing | |
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| Milestones in Television History | |
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| Close-Up on History: Philo T. Farnsworth: The Unknown Father of Television | |
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| Close-Up on Industry: Gays on TV | |
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| Close-Up on Controversy: Wrestling, Kids, and Televised Sports | |
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| Classic Prime-Time Programs | |
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| Top Basic Cable Channels | |
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| Top-Rated Television Programs of All Time | |
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| The Internet: Convergence in a Networked World | |
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| Chapter Opener: Is MySpace the New Mall? | |
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| A Brief History of the Net | |
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| The Computer | |
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| The Military Roots of the Net | |
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| Going Digital | |
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| The World Wide Web | |
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| Global Dimensions | |
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| Cultural Diversity on the Web | |
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| Understanding Today's Internet Industry | |
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| The Architecture of the Net | |
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| The Economics of the Net | |
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| Controversies | |
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| Control versus Freedom | |
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| Commercialism versus Public Service | |
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| Censorship | |
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| Privacy | |
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| Reliability of Information | |
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| Milestones in Internet History | |
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| Close-Up on History: The Internet's Cold War Genesis | |
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| Close-Up on Industry: To Google | |
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| Close-Up on Controversy: Online Predators | |
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| Top Internet Nations | |
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| Top Internet Service Providers | |
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| Most Popular Web Sites | |
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| Top Search Engines | |
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| Emoticons and Acronyms | |
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| Information and Persuasion Industries | |
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| Electronic News: Information As Entertainment | |
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| Chapter Opener: Inside Katie Couric | |
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| A Brief History of Electronic News | |
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| Newsreels | |
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| Radio News | |
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| Broadcast Television News | |
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| Cable News | |
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| Online News | |
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| Online TV News | |
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| Understanding Today's News Industry | |
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| News Values | |
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| The Players | |
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| Controversies | |
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| Political Bios | |
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| News as Entertainment | |
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| Milestones in Electronic News History | |
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| Close-Up on History: The Hindenburg Story | |
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| Close-Up on Industry: Matt Drudge, Pioneer Blogger | |
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| Close-Up on Controversy: Mr. Murdoch's War | |
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| Top Online News Sites | |
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| Where Young People Get Their News | |
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| Public Relations: The Image Industry | |
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| Chapter Opener: Virtue or Villainy? | |
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| A Brief History of Public Relations | |
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| Precursors of Public Relations | |
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| Public Relations as a Profession | |
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| The Industry Matures | |
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| The Changing Face of Public Relations | |
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| Understanding Today's Public Relations Industry | |
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| The Scope of Public Relations | |
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| Public Relations Activities | |
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| Public Relations Strategies | |
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| Some Public Relations Tools | |
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| Controversies | |
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| The Ethics of Public Relations Tactics | |
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| Lack of Attribution | |
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| Accountability | |
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| Milestones in Public Relations History | |
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| Close-Up on History: Rebuilding the Rockefeller Image | |
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| Close-Up on Industry: Public Relations Jobs | |
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| Close-Up on Controversy: Media War Making | |
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| Top Public Relations Agencies by Total Fees | |
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| Advertising: The Media Support Industry | |
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| Chapter Opener: The Subservient Chicken | |
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| A Brief History of Advertising | |
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| Advertising Comes to America | |
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| Ads and the Industrial Revolution | |
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| The Advent of Advertising Agencies | |
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| Early Industry Control | |
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| Ads Take to the Airwaves | |
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| Diversity and Target Marketing | |
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| Globalization | |
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| Understanding Today's Advertising Industry | |
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| The Client | |
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| The Agency | |
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| Advertising Objectives | |
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| Controversies | |
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| Advertising and Freedom of Speech | |
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| Truth in Advertising | |
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| Ads Directed at Children and Teens | |
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| Advertiser Influence on Media Content | |
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| Milestones in Advertising History | |
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| Close-Up on History: Subliminal Fraud | |
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| Close-Up on Industry: The Tribulations of Global Image Promotion | |
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| Close-Up on Controversy: Selling Alcohol to Children | |
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| Top Advertising Clients and the Agencies That Serve Them | |
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| Top Advertising Organizations Worldwide | |
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| Top Product Placement Programming | |
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| Media Law and Ethics | |
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| Media Law: Understanding Freedom of Expression | |
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| Chapter Opener: Who Needs the First Admendment? | |
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| A Brief History of Media Law | |
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| The Development of the Philosophy of Free Speech | |
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| The First Amendment | |
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| Defining Limits | |
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| Regulating Broadcasting | |
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| National Security and Prior Restraint | |
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| Current Trends in Media Law | |
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| Understanding Today's Media Law | |
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| The Legal System and Types of Law | |
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| Protection of Rights | |
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| Controversies | |
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| Censorship | |
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| Conflicting Rights | |
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| Milestones in Media Law History | |
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| Close-Up on History: Sam Sheppard's Trial by Media | |
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| Close-Up on Media Law: The Paris Hilton Video | |
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| Close-Up on Controversy: Jailing Judith Miller | |
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| Media Ethics: Understanding Media Morality | |
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| Chapter Opener: The Danish Cartoons | |
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| A Brief History of Media Ethics | |
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| The Print Era | |
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| The Electronic Era | |
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| The Digital Era | |
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| Understanding Today's Media Ethics | |
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| Basic Ethical Orientations | |
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| Conflicting Loyalties | |
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| Truth Telling and Its Complications | |
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| Controversies | |
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| Stereotyping | |
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| Conflicts of Interest | |
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| Anonymity and Who Deserves It | |
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| Accountability | |
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| Milestones in Media Ethics History | |
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| Close-Up on History: The Quiz Show Scandals | |
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| Close-Up on Media Ethics: The Ethics of Photo Alteration | |
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| Close-Up on Controversy: The Guerrilla Girls' Guide to Female Stereotypes | |
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| Notes | |
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| Glossary | |
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| Complete Timeline of Mass Media Milestones | |
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| Credits | |
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| Index | |