Introduction to Mass Communication Media Literacy and Culture

ISBN-10: 0073302716
ISBN-13: 9780073302713
Edition: 5th 2008
Authors: Stanley J. Baran
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Description: This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience  More...

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Book details

List price: $98.75
Edition: 5th
Copyright year: 2008
Publisher: McGraw-Hill Higher Education
Binding: Mixed Media
Pages: 516
Size: 8.75" wide x 11.00" long x 0.75" tall
Weight: 1.936
Language: English

This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach. Building on this tested emphasis, the fifth edition features a newly merged chapter on Cable and Television, a new chapter on The Evolving Mass Communication Process, updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, "net neutrality," municipal WiFi, new advertising industry metrics such as ROI, BitTorrent, video news releases, and much more!

Stanley Baran is the founding chair of the Department of Communication at Bryant University, where he teaches courses in mass communication and communication theory. His academic interests include critical research in mass communication, mass media and social construction of reality, as well as development and improvement of media literacy skills. Dr. Baran has published 10 books, several scholarly articles, and sits or has sat on the editorial boards of numerous journals. His work has been translated into six languages. He was a Senior Fulbright Scholar, Institute for Journalisms und Kommunikationsforschung, Hannover, Deutschland, in 1997. He has served as a consultant for many corporations and organizations, including IBM, ABC, GTE, and Westin Hotels.

Brief Table of Contents Part One: Laying the Groundwork 1. Mass Communication, Culture, and Media Literacy 2. The Evolving Mass Communication Process Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet and the World Wide Web Part Three: Supporting Industries 11. Public Relations 12. Advertising Part Four: Mass-Mediated Culture in the Information Age 13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global Media Glossary References Acknowledgments Index Detailed Table of Contents Part One: Laying the Groundwork Chapter 1. Mass Communication, Culture, and Media Literacy What is Mass Communication? Communication Defined Mass Communication Defined What is Culture? Culture as Socially Constructed Shared Meaning Functions and Effects of Culture Mass Communication and Culture Mass Media as Cultural Storytellers Mass Communication as Cultural Forum Scope and Nature of Mass Media The Role of Technology The Role of Money Concentration of Ownership and Conglomeration Cultural Forum: Audience as Consumer or Audience as Product? Mass Communication, Culture, and Media Literacy Oral Culture The Invention of Writing Literate Culture The Gutenberg Revolution The Industrial Revolution Media Literacy Elements of Media Literacy Media Literacy Skills Living Media Literacy: Living a Media Literate Life Resources for Review and Discussion The Evolving Mass Communication Process Industries in Turmoil The Good News for Media Industries Changes Concentration of Ownership and Conglomeration Globalization Cultural Forum: Concentration, Conglomeration and Serving Democracy Audience Fragmentation Hypercommercialism Erosion of Distinctions AlFong Media: Convergence Developedia Literacy Skills: Reconsidering the Process of Mass Communication Media History Repeats: The Fraction of Selection Interpreter A-The Content PrProducerh5The Message Feedback and Interpreter B-The Audience Living Media Literacy: Read "the Trades" Resources for Review and Discussion Part Two: Media, Media Industries, and Media Audiences Chapter 3. Books Book Timeline A Short History of Books Books Come to Colonial North America Books and Their Audiences The Cultural Value of the Book Media History Repeats: The Role of Books in Social Movements Using Media to Make a Difference: Our Bodies, OurselvesCensorship Scope and Structure of the Book Industry Categories of Books From Idea to Publication Trends and Convergence in Book Publishing Convergence Conglomeration Demand for Profits and HyHypochondriah5Growth of Small Presses Restructuring Book Retailing Cultural Forum: Freedom to Read Developing Media Literacy Skills: The Lessons of Harry Potter Living Media Literacy: Start a Citywide (or CaCampsiteBook Conversation Resources for Review and Discussion Chapter 4. Newspapers Newspaper Timeline A Short History of Newspapers The Earliest Newspapers Media History Repeats: Truth as a Defense Against Libel: The Zenger Trail The Modern Newspaper Emerges Newspapers and Their Audiences Scope and Structure of the Newspaper Industry Using Media to Make a Difference: When the Story Hits Home: The New Orleans Times-Picayune and Hurricane Katrina Types of Newspapers The Newspaper as an Advertising Medium The Wire and Feature Services Trends and Convergence in Newspaper Publishing Loss of Competition CConglomeration HHypochondria Erosion of the Firewall, and Loss of Mission Cultural Forum: What if There Were No Newspapers? Convergence with the Internet Changes in Newspaper R

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